Pennfield Football 'Family' Ready for Kickoff with New Coach, New Home
By
Pam Shebest
Special for MHSAA.com
August 22, 2023
BATTLE CREEK – New coach, new stadium, new attitude.
The Pennfield football players cannot wait to start restoring Panther Pride.
After suffering through an 0-9 season last year, “All the varsity players who have been here through the bad were skeptical – including myself – of new coaches, new everything, basically,” senior outside linebacker/wide receiver Thomas Kurtz said.
“But once we got familiar with the coaches and got to know them more, it felt like they were always here. It felt like their impact was so profound that it felt right. Me, personally, I’m loving every second of it.”
Architect of the new-look Panthers is head coach Robbie Hattan, who is also loving every second of his new position.
If enthusiasm can inspire players, Hattan’s the guy.
He led Colon to the MHSAA 8-player Division 1 title in 2019 and was named Coach of the Year for the division by the Michigan High School Football Coaches Association. Over his seven years at Colon, Hattan’s Magi also were 2021 Division 2 runners-up and made Regional Finals or Semifinals three more seasons.
He hopes that success translates to Pennfield, which has hovered around .500 most of the last decade after several previous impressive finishes.
A key, Hattan said, is leading with love.
“I’ve always led with love,” he said. “It’s gotten hard to get these kids used to another man telling them, ‘Hey, I love you.’
“We define family in our program as ‘Forget about me, I love you.’ Love is sacrifice. If we can get our kids to be able to sacrifice themselves for the team, for the family, we’ll be very successful.”
Players were a bit skeptical at first, said Hattan, who started work as the district’s facilities and maintenance director Jan. 27.
“I went the first two weeks before (players) would talk to me,” he said. “They kind of gave me the cold shoulder. Then they got to know me a little bit.”
Kurtz said he was “a little scared because this is the new head coach. The more I got to know him, the more approachable he seemed and the more friendly he seemed.”
Interactions with players were important to Hattan when choosing his assistants.
“I need to know, do you love kids, do you love athletes and building a positive culture,” he said. “You can be the best Xs and Os guys, but if you’re not great for kids, I don’t want you.”
Two assistants are Pennfield legends Chris Lok and Jason Livengood, both members of the last Panthers football team to win a state championship. That was in 1991.
“Pennfield has a rich tradition of being successful,” Hattan said. “From 1973 to 2013, they didn’t have losing seasons.
“The history is here; the fans want to support. It’s getting the kids to feel like somebody loves them.”
Talking about Lok and Livengood, “They bleed Pennfield,” said Hattan, who also kept Matt Merlington and Chris Minor from last year’s staff.
The coach has one other legend connection on the team.
Senior Daniel Wells is the grandson of “legendary Pennfield coach Dave Hudson, who coached all those winning seasons,” Hattan said.
Wells said his grandfather is “excited to see that someone with a lot of knowledge is coming in and really trying to educate us on the game of football like if we haven’t seen it before.”
Hattan named Jason Porter, who coached at Kalamazoo College and Kalamazoo Loy Norrix, as his defensive coordinator. Hattan also brought two assistants with him from Colon: Joe Sweeter and Zach Doerr.
“Any school I’ve been at, I’ve asked (Sweeter) to come with me,” Hattan said. “He was with me at Litchfield, he was with me when I coached semi-pro football (Battle Creek Coyotes), he helped me at Gull Lake for a year, he was with me at Colon.”
Doerr lives in Battle Creek, and when the commute to Colon became a bit much, he stepped away. Now he is back with a much shorter drive.
Talking about that makes Hattan laugh since he currently lives in Colon and makes the drive to Battle Creek each day.
“My kids still go to school (at Colon) while we look for houses in Battle Creek,” Hattan said.
“We want to be in this community, because for me building a family and a culture that kids want to be a part of requires around-the-clock availability as a football coach.”
And experience abounds among the leadership.
“I look at my offensive staff and we have guys who have 25, 30 years coaching experience,” Hattan said. “When you add all of the years our staff has coaching, I don’t think there’s a staff in the state that has as much credentials as this staff has.”
Community & Communication
The first year Hattan was at Colon, the team played 11-player football. The Magi then switched to 8-player for the last six.
Going back to 11-player is much easier, Hattan said.
“The biggest difference is the speed,” he said. “In 8-man, if you are fast, you can be good, where 11-man, there are more guys. Yes, it’s good to be fast, but you also have to have some size to make some holes.
“Eight-man’s tough because you’re always like, ‘I wish I had one more player. If I have one more player, I could fill that hole better or I could do this.’”
One highlight this season is a brand-new football stadium and Hattan said he was amazed watching every step of the artificial turf installation.
“It was an incredible process,” he said. “Once the different shades of green were rolled out, all the white was cut in. The numbers, the lines, the hash marks, the logo, the letters were cut in and sewn in by this crew.
“There’s also new bleachers, track, lights, concessions. It’s going to be a wonderful complex for our community.”
Hattan added that everything but the field itself was a small part of a $30-million bond passed in 2020. The turf will be paid for through fundraising efforts.
Hattan noted the field also has lines for lacrosse and soccer sewn in, and an eight-lane track will be installed.
“Our band is going to be able to be out here. We’re putting in a video board, so maybe we can do some movie nights out here. There are a lot of different things we can do for our community.”
The football team is also a community, Wells said.
The biggest difference this year is “community and communication,” the senior linebacker/guard said. “A lot more conversation with coaches.
“This year I’ve already talked to Coach more than I talked to my last coach in three years. The communication is on a whole new level.”
As for learning a new system, “It’s pretty tough having to relearn everything including the basics, but it’s not hard as long as you are willing to constantly learn more and better yourself as a team,” Wells added.
Communication and love were on display early.
When an upperclassman wanted to join the team late, Hattan allowed the players to decide.
When some of the players balked, Kurtz spoke up.
“I believe that everybody deserves a chance to do something they love,” he said. “I wouldn’t want to deny somebody the chance of making memories and maybe even creating new bonds with people they never would have imagined they would.”
The player is on the team and fitting in well.
“That really moved me,” Hattan said. “That’s how you build culture. As you get kids to understand that, at the end of the day, if you can say, ‘Forget about me, I love you.’"
Players had their first taste of competition during a non-scored scrimmage at Sturgis.
“I think we competed very well,” Hattan said. “Our kids were flying around the field and very enthusiastic about football. Our defense was a very strong point of our team.
“Kids were rallying to the football and trusting their teammates to do their job. Offensively, we looked like we were new to the system we are just putting in. We had some hiccups but had a lot of positive things.”
Pennfield begins the season Thursday at Lake Odessa Lakewood. Home opener is Sept. 8 against Parma Western.
“We might be tightening down a couple screws (at the new stadium) Sept. 7,” Hattan said. “But we’ll be ready to play.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Jabrael Powell cuts into an opening during Pennfield’s intrasquad scrimmage this month. (Middle) From left: Thomas Kurtz, coach Robbie Hattan and senior Daniel Wells stand together in the team’s new stadium. (Below) Isaiah Adams, carrying the ball, works to get to the edge with a defender in pursuit. (Action photos courtesy of Pennfield Sports Nation; stadium photo by Pam Shebest.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)