QB Gives MCC New Look, Same Success
October 31, 2017
By Tom Kendra
Special for Second Half
Beating Muskegon Catholic Central in the playoffs was hard enough before Cameron Martinez came along.
Martinez, a 5-11, 180-pound, dual-threat sophomore quarterback, has added many new dimensions to the Crusaders’ offense – which had become synonymous around the state with ground-and-pound, power football.
“It’s pretty apparent that if we’re sitting in the T (formation) all the time, we’re not maximizing his abilities or our other guys’ abilities,” said fifth-year MCC coach Steve Czerwon, who has won a Division 8 championship in each of his first four seasons as the Crusaders’ head coach. “Cameron makes us coaches look good, too, because with him sometimes a bad play turns into a good play.”
MCC, which is 8-1 and ranked No. 1 in Division 8 by The Associated Press, goes on the road this week for a showdown with a familiar foe and another playoff powerhouse, Mendon (10-0 and ranked No. 3), in a MHSAA District championship game at 1 p.m. Saturday.
Mendon fans will see a different MCC team than they have become accustomed to during the two schools’ seven prior meetings (MCC has won five) – a team that often operates with Martinez in the pistol formation, with just one running back, no tight ends and four receivers spread wide across the field.
The point man is Martinez, whose athletic ability was noticed by Central Michigan University two years ago as a 14-year-old eighth grader. His potential was so apparent that he was offered a scholarship at the conclusion of that camp, before he ever played a snap of high school football.
Last fall, he split time at quarterback with senior Trenton Bordeaux, and started to prove himself on the field as a quarterback, free safety and punt returner. Many other Division I schools are now following him as he is the unquestioned leader of this year’s Crusaders.
Martinez, who was born on the infamous day of Sept. 11, 2001, knows that college is still three years away. More immediate on his mind is the challenge of a 240-mile roundtrip journey to face a Mendon program which has amassed 10 MHSAA championships, the most recent in 2011. MCC has won 12 MHSAA titles during the playoff era.
“We’re all very excited,” said Martinez, whose older brother, Christian, guided MCC to Division 8 titles in 2014 and 2015 and now plays quarterback at Northwood University. “It’s a little bit of a trip, but I’ve always liked playing on the road. We know all about them and their tradition.”
Mendon will have to, first and foremost, contain Martinez if it wants to snap a three-game losing streak to the Crusaders.
The numbers tell the story: Martinez has rushed for 979 yards on 90 carries (10.9 yards per carry) and 15 TDs, more than double as many yards as MCC’s second-leading rusher, sophomore Tommy Watts (441 yards). Others sharing carries in the backfield-by-committee are juniors Dawson Steigman and Avery Davis and senior Riley St. Amour.
Martinez’ completion percentage is down considerably from a year ago, but he has still hit on 45 of 94 passes for 720 yards, six touchdowns and three interceptions. His primary targets are seniors Ryder Smith (14 catches) and Jackson Riegler (11 catches) and sophomore Nolan Convertini (10 catches).
Martinez & Company looked flat-out unbeatable and a mortal lock to complete the “Drive for Five” – and join East Grand Rapids and Farmington Hills Harrison as the only schools to win five titles in a row – until Montague rolled into Kehren Stadium on Oct. 20 for the first-ever meeting between the two schools.
Montague frustrated the Crusaders with a disciplined pass rush and stingy coverage, limiting Martinez to just 10 of 31 passing for 131 yards, no touchdowns and two interceptions, as MCC’s 27-game winning streak was snapped in a stunning 34-10 loss.
“I put that loss on me,” said Martinez, who did rush for a team-high 80 yards in the defeat. “I need to react better and make better adjustments during games. All respect for Montague, they are a great team, but that game was a wake-up call for us.”
MCC bounced back with a 42-20 win over visiting Decatur last week, in a game that was much closer than many expected.
Now comes the big test against Mendon, which appears to be back to its old, powerful self after posting its first undefeated regular season since 2104.
“This is a classic Mendon football team,” said Czerwon, who is 2-0 against the Hornets as a head coach, posting playoff wins in 2013 and 2014. “They are a power team that wants to run downhill on you. They make very few mistakes and rarely have a negative-yardage play.”
Mendon, champions of the Southwest 10 Conference, are led by quarterback Cole Decker and running backs Wyatt Cool and Austin Rensi. Bobby Kretschman, a former standout player and 10-year assistant coach for the Hornets, is in his second year as head coach after taking over from legend John Schwartz.
MCC will use many different formations, all directed by Martinez, in an attempt to move the ball against a Mendon defense which has six shutouts in its first 10 games.
“We are very diverse, which is what I like about this team,” said Martinez. “Our coaches come up with a lot of different schemes for every game. We just have to go out and execute it.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Muskegon Catholic Central’s Cameron Martinez, a 5-11, 180-pound sophomore, surveys the field while awaiting the snap from center Owen Linstrom during the Crusaders' 42-20 victory over visiting Decatur in last week's Division 8 Pre-District game. (Middle) Martinez goes airborne for an incredible interception from his free safety position during the Crusaders' 31-6 victory at Frankfort on Sept. 1. (Photos by Tim Reilly.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)