Smith Takes on Next Challenge at Everett
August 6, 2018
By Geoff Kimmerly
Second Half editor
LANSING – On a frequently stormy Monday in the shadow of iconic Archie Ross Stadium, the sun broke in for the end of Lansing Everett’s first football practice – just in time for coach Mike Smith to remind his players they have an opportunity to accomplish great things this fall.
Senior Noah Smith knows it. He may have been a first-grader in 2007 when Mike Smith left one of the state’s top Division 1 programs at Holt, but he’s heard plenty about those Rams – who finished the coach’s tenure with 25 straight league wins over four seasons and a District title.
Noah Smith was following mid-Michigan football much more closely in 2013, when Mike Smith took over an Eaton Rapids program that had never made the playoffs and immediately led the Greyhounds to two postseason appearances in his first two seasons.
“I knew that at Eaton Rapids, he came in and changed the program – and when I heard that he was coming here, I was hoping he would do that here,” Noah Smith said.
And Noah’s reaction after Monday’s first session?
“He’s going to change the program,” Smith adamantly added.
It’s not that easy, and even over-the-top to say Mike Smith has made it look that way. But it’s also impossible to argue with his work over the last 30 years.
The Detroit Denby and Michigan State University graduate took over a Dansville team in 1989 coming off a 1-8 finish and led the Aggies to a combined 32-6 run over four seasons including two they finished at 9-1.
After a one-year stop at Eaton Rapids in 1993 (the Greyhounds went 5-4, their last winning season before 20 straight below .500), Smith moved on to Holt in 1994, taking a Rams varsity that hadn’t won more than six games since 1981 to the Class A championship game in 1995. Holt was 98-54 over his 15 seasons with the Rams.
Smith left to assist at Olivet College, then assisted at Grand Ledge for a season before returning to Eaton Rapids in 2013 and leading the Greyhounds to 7-5 and then 8-4 records over his first two seasons – and a 25-26 run overall while navigating a league that has sent three of its six teams to Ford Field over the last eight seasons.
Add it up, and the first four high school varsities (including Eaton Rapids twice) that Smith has taken over were a combined 8-28 the year before – and a combined 24-15 his first seasons. All told, Smith enters this fall at Everett 160-90 for his career and raring for this next challenge and the greater opportunities to educate that come with it.
“I love to teach. I love this part about, it’s not just the football,” Smith said. “It’s about doing something for someone else, the greater good, the whole thing like that. I just really, really enjoy coaching. But it’s not just that – it’s the teaching as well.”
Everett welcomes Smith coming off a 1-8 finish a year ago after former coach Marcelle Carruthers – who turned the program into a local power over 17 seasons – stepped down in the spring to become principal at Lansing Eastern.
Smith had 25 players on the field Monday, with three more for sure on the way, and he expects to end up with a roster in the low 30s – and with junior varsity and freshman teams as well, the freshman team possibly the largest of the three.
Smith also took over as the school’s athletic director in January. He knew his athletes coming into the first practice, but not as football players – and he admitted to being a little nervous Sunday night as he readied for another start.
Noah Smith said his classmates were a little anxious as well when Mike Smith was hired. But that’s eased as they’ve become familiar with their jolly new leader who long has been known for matching intensity with playfulness and genuine care for his athletes.
Noah Smith is entering his fourth season on varsity and earned all-league honors as a receiver last season in the Capital Area Activities Conference Blue. Mike Smith’s “calmer” approach caught his attention Monday, even as the new coach did make vocal points on occasion.
“It brings us together even more. You realize that he’s there. He’s actually coaching us. He’s a real coach for us,” Noah Smith said.
Mike Smith said he’s watching this week to see who shows up every day and works hard every day – another part of the culture he’s bringing from his previous stops.
Noah Smith knows it will be sinking in “when people start listening all the time instead of most of the time. We listen, I can honestly say we listen, but we need to listen all the time instead of most of the time because most of the time’s not going to cut it.”
This first practice was over by noon, and Mike Smith already was enjoying what he saw about 100 yards in front of him – players on both sides of assistant Jacob Wyatt, chatting up the former Sexton and Eastern Michigan standout on their way to the locker room.
“If you do the right thing every day, the game’s going to take care of itself,” he said. “You need to know what kind of offense and defense to run and put your kids in the best spots to be successful. (But) the other thing I’ve always stressed to my teams, this team can’t be my team. It’s gotta be your team. When you can get the kids all playing for each other, you’ve got yourself there.”
PHOTOS: (Top) First-year Lansing Everett football coach Mike Smith talks with his team at the end of their first practice of this season Monday. (Middle) A row of Vikings line up during a kickoff drill. (Photos by Geoff Kimmerly.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)