Snowbirds Soar Again As 8-Player Power
October 4, 2019
By Chris Dobrowolski
Special for Second Half
GAYLORD — After the first three weeks of the football season, it didn’t look like anyone was going to be able to stop Gaylord St. Mary.
The Snowbirds, after all, had scored 215 points over three convincing victories during their first season since making the move to compete as an 8-player team.
But that high-powered, explosive offense was ground to a halt over the last two weeks. It wasn’t because of a sudden lack of execution by St. Mary. Nor was it due to a stout defense rising to the occasion. Rather, it was back-to-back forfeits by opponents who weren’t able to field teams that sidelined the Snowbirds’ dynamic attack with an unwanted midseason break.
“Our kids want to play, but unfortunately it is what it is,” said Gaylord St. Mary head coach Kevin O’Connell. “It stunk for the kids because I know they really wanted to look forward to Friday nights, especially homecoming.”
St. Mary tried to turn the two-week pause into a positive. They hit the reset button and went back to focusing on fundamentals, with short periods of live contact during quick, but effective practices.
“Our practices have been nothing short of awesome,” said O’Connell.
St. Mary will find out this week against Suttons Bay if the time off disrupted its offensive flow. But the players are confident the break was not a hinderance.
“I don’t think it broke our rhythm. I think it brought us closer together,” said quarterback Brady Hunter. “We were able to bang heads with each other, get some frustration out.”
Hunter is one of a multitude of weapons the Snowbirds have in their veer option attack. The senior quarterback is joined by a stable of talented running backs in seniors Steven Koscielniak and Logan Murrell, and juniors Christopher Koscielniak and Dominic Keister. Senior center Rory Curran anchors the offensive line.
“I like this offense,” said Steven Koscielniak. “This is what our team is about, quick and fast.”
While the Snowbirds’ scoreboard numbers are eye-popping, the team’s individual stats are more modest – partly because those main threats didn’t play in second halves of two games St. Mary was thoroughly dominating. Also, there is enough talent on board to share the wealth and not miss a beat.
“It’s everybody. There’s not just one player who runs it. It’s the whole team,” said Steven Koscielniak.
As the quarterback, however, Hunter is thrust into the important role of leading the group, a task he does well. The three-sport standout, who also excels at basketball and baseball, fittingly, has his pilot’s license.
“He’s one of the best leaders,” Steven Koscielniak said. “No doubt about it. He pushes us to the next level. He pushes us in practice, when we’re lifting.”
“He conducts himself the right way in everything,” O’Connell said of his signal caller. “He conducts practices. He speaks respectfully. He’s a great leader.”
Each of St. Mary’s skill players are returning starters, but it’s been a completely different experience this season for the Snowbirds, who were depleted by injuries and suffered through a 2-7 grind a season ago.
“We took our lumps,” said O’Connell, in his seventh year in charge of the Snowbirds. “A lot of that had to do with we were senior-laden the year prior and then a lot of the seniors last year didn’t get quality reps the year prior. High school football is extremely cyclical.”
Still, St. Mary had a good outlook for 2019. It had speed, athleticism, leadership and experience all on its side, plus a better fit as an 8-player team for a school its size.
“We definitely saw it coming,” said Hunter. “Last year we had a little bit of a rough season. Coming into 8-man we had all of our skill players returning. We knew this offensive power was here.”
The offense has been so impressive that it overshadows what the defense can do, but St. Mary is tough on that side of the ball as well. The Snowbirds’ depth allows them to have only a few players who play on both sides of the ball. Kyle Murphy and Chris Grody are disruptive on the defensive line, while Murrell leads the defensive backfield and Christopher Koscielniak – who his coach lauds for his toughness – is an all-state caliber linebacker.
“He’s not physically imposing, but he is so tough,” said O’Connell. “He’s disciplined. He’s good.
“We’re not big in stature. We just have a lot of tough kids.”
The astonishing thing is the Snowbirds have only started to tap their potential on offense. The team hasn’t even utilized some of its capabilities yet.
“We like to spread ourselves so we’re very diverse. If a team comes and stops our run, we’ve got a great spread offense, a great wing set and a lot of stuff we can throw at them,” said Hunter.
The time to introduce some of that could be coming as the schedule ramps up considerably when St. Mary finally steps back onto the field. The matchup at Suttons Bay is a showdown between unbeaten teams and is followed by contests against a pair of current 4-1 teams in Vestaburg and Mio — the latter a rematch from a 48-32 Week 2 game — and 3-2 Brethren.
“It’s definitely going to be fun,” said Hunter. “Those blowout games aren’t really fun for anyone. Suttons Bay’s a great team. Mio, (Vestaburg and Brethren) — they’re all great teams. It’s going to be a good battle towards the end of the season, and it’s really going to prepare us for playoffs.”
Chris Dobrowolski has covered northern Lower Peninsula sports since 1999 at the Ogemaw County Herald, Alpena News, Traverse City Record-Eagle and currently as sports editor at the Antrim Kalkaska Review since 2016. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Gaylord St. Mary’s Logan Murrell (7) follows Steven Koscielniak (1) and another blocker around the edge during a Week 3 win over Central Lake. (Middle) The Snowbirds bring down the Trojans' T.J. Schultz. (Photos by Sports in Motion.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)