St. Mary's Standout McLaurin Becomes Chinese Football Pioneer
By
Tom Markowski
Special for Second Half
August 19, 2021
The eight years Chris McLaurin spent in China not only changed his life, but they changed the perception of American football in China and elsewhere – and just may have opened the door to a whole new market.
We're talking “American football,” not soccer. Most of us are familiar with NFL Europe, but NFL China? Not so much. When McLaurin went to China in 2011, the thought of teaching the locals American football never occurred to him. He went there to work for a private company, and circumstances just seemed to fall in place.
Some might say McLaurin was in the right place at the right time, but it can also be said he was the right person at the right time to lead this undertaking. McLaurin had the background, both athletically and organizationally, to take on such an endeavor.
“I met a lot of people who were interested in football,” McLaurin said. “I thought, football? I had a limited understanding of what they knew. I was very surprised they would reach out to me. I quickly found out they were hungry to learn.”
A 2005 graduate of Orchard Lake St. Mary's, McLaurin started at tight end and linebacker, and helped the Eaglets reach the MHSAA Division 2 Final in 2004 (where they lost to Muskegon). McLaurin went on to play four seasons at Michigan and graduated in 2009 with a degree in history and minor in urban and community studies. He had thoughts of entering law school when other opportunities interceded.
During his time in Ann Arbor, McLaurin worked with an organization that focused on disadvantaged youth in the area and helped open doors for them. They were allowed to attend lectures at the university as well as sporting events.
Upon graduation, the seeds that would blossom in Asia began being sown in other parts of the world.
McLaurin received a Fulbright Scholarship and went to Johannesburg, South Africa, to work with underprivileged youth as part of a program called Tomorrow Trust. During this time he worked with the United Nations Development Programme and Harvard Law School in their pursuit of promoting economic rights for the poor.
Following his work in South Africa, McLaurin began his post-graduate work at the London School of Economics. He earned his degree after working in the House of Commons and as a research assistant for the Runnymede Trust. Then came a six-month internship within the Obama Administration as part of the White House Domestic Policy Council.
And after that, he was off to Chongqing in western China to work for a private equity company as a project manager. Two years later, he started his own company in addition to a non-profit organization. Much of his work centered on the automobile industry and global technology.
During this time he learned to speak Mandarin and, in doing so, was introduced to more of the local customs – including American football.
What McLaurin found was a rudimental brand of football, what we would term a recreational type of competition. McLaurin began his involvement gradually, on weekends.
“After that first year (2012), I took it up a notch,” McLaurin said. “We started recruiting players and bought new equipment. They watched football on TV, but it's not an easy game to understand. You have to play football to learn it. You don't get that from watching TV.”
A year of training, recruiting and, yes, some frustration, led McLaurin to start a league, the American Football League of China (now known as the China National Football League). The rules are similar to those at the U.S. college level. There are 11 players a side, and when a ball carrier's knee touches the ground the play is over.
In the beginning “it was successful,” he said. “There were no leagues when I got there. There was no one to organize it. We went from (fewer than) 10 teams to, 3-to-4 years later, there are 80-90.”
McLaurin quickly learned he needed help if this adventure was to succeed. USA Football had a footprint in Shanghai, and McLaurin reached out to the organization. McLaurin contacted a handful of former teammates including Prescott Burgess and Morgan Trent for advice. Former NFL player Bruce Plummer and NFL coach and scout Jerry Hardaway worked some of the camps and clinics with McLaurin and added much-needed experience and expertise.
After playing at Southern Illinois, Hardaway’s first coaching position was at Memphis State as an assistant, and then he went to Grambling State to coach under the legendary Eddie Robison for six seasons. He also coached at the University of California under Joe Kapp prior to working in the NFL and then heading to China.
“I was told, through another guy, that (McLaurin) needed some help,” Hardaway said. “It was all about getting back to basics. That's what made it fun. They had no clue when you'd say to them, control the ground at impact when you're making a block. They had no idea of the terms that you'd use. To see the young kids, to see on their faces, they were absorbing everything.
“Yes, yes, yes, it was worthwhile. First of all, people had no clue about what it takes to do something like this. They were learning. Some of the parents thought it was a violent sport. That's what they heard. Then they switched. They saw me, us, teach the basics and they saw what we were doing. For me, it gave me a sense, like hey, you have to teach and you have to enjoy it.”
Soon after that first season, the NFL got involved as did the National Committee on United States - China Relations. McLaurin credits the NFL for advising him on the business end of starting a new league and structuring. After 18 months, McLaurin got out of coaching and became the commissioner.
“(The NFL) wanted to expand,” he said. “They saw how their brand was quite low (in China). China is a natural.”
Progress was slow, but it was still progress. The 2015 championship game was played in Shanghai, and McLaurin estimates it drew 3,500 spectators.
He continued to work with the AFLC through 2019 but then decided to make a career move. He returned to the U.S. and, this fall, is pursuing a dream he's held since leaving U-M. At age 34, McLaurin entered Harvard Law School.
“When I started, the last thing we wanted was a U.S. version of football,” he said. “We wanted it to be Chinese football. There were limitations on how many foreigners would compete. At first it was five (per team), then three. We wanted it to be a Chinese experience."
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PHOTOS: (Top) Former Orchard Lake St. Mary's standout Chris McLaurin started an American football league in China and remained part of its leadership through 2019. (Middle) McLaurin was a two-way starter for St. Mary's 2004 Division 2 runner-up team. (Below) McLaurin runs drills for one of the Chinese teams. (Top and below photos courtesy of Chris McLaurin; middle photo from MHSAA archives.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)