Students Make Championship Calls

By John Johnson
MHSAA Communications Director emeritus

December 16, 2013

It’s a great thrill each Thanksgiving weekend for those schools that make the trip to the Finals of the MHSAA Football Playoffs at Ford Field. 

For the players, they get to occupy the same space as some of their professional favorites did just hours earlier… names like Calvin Johnson and Matthew Stafford … Joe Buck, Troy Aikman and Pam Oliver.

Buck, Aikman and Oliver?!!?!?

Joining the 16 schools playing the games this year were about 70 students from five other schools getting the experience of a lifetime on their own Ford Field trip as they got insights into the world of professional sports broadcasting.

The newly-founded Student Broadcast Foundation and the MHSAA partnered to provide the same kind of access the media covering the Finals get – and then some. Students visited various parts of Ford Field, including touring the Game Creek Video FX remote television facilities – the same production unit used for the Detroit Lions-Green Bay Packers contest on Thanksgiving Day, which will also originate FOX Sports’ Super Bowl XLVIII coverage at MetLife Stadium in East Rutherford, N.J., in February.

Some of the students were able to meet with media in attendance at the Finals to have their pictures taken and ask questions about careers in sports broadcasting and journalism.

Students, faculty advisors and parent-chaperones from the following schools took part in the experience: Cedar Springs, Davison, Detroit U- D Jesuit, Hillman, Warren DeLaSalle, Birmingham Brother Rice, Montrose and Detroit Catholic Central. Cedar Springs had the largest contingent with 28 students, with a parent covering the travel expenses for the group. Its experience is recapped in this embedded video.

"The whole experience at Ford Field was tremendous for our CSTV students,” said Justin Harnden, a teacher from Cedar Springs. “They were welcomed by the Student Broadcast Foundation, MHSAA, and Ford Field with open arms. Every student that attended had nothing but great things to say about everything. Seeing first-hand what it takes to put on such a big event will truly be beneficial to us as we all go forward in making our program better.”

Hillman had the second largest group with 17 students out of a student body of 151 from this school in Montmorency County, about 35 miles west of Alpena. “Absolutely outstanding job by your kids. You all made the best of your opportunity. Way to go! Your program just woke up a lot of people,” Hillman school board president Brad McLaren said in a text after the event to instructor Erin Brege.

Other videos were produced by students from Davison, Hillman and Montrose, and links to their productions are shown below. You can check out photos from the activities by visiting the Student Broadcasting Foundation’s Facebook page. Also, click to see videos shot by Davison and Montrose that now appear at MHSAA.TV.

“In the many years that Tom Skinner, Ken Kolb and I have been involved with broadcasting high school sports on radio and cable TV, this year’s Football Finals weekend was the most inspiring, satisfying, fun weekend working with these talented students and their dedicated instructors,” said Thom Lengyel, one of the founders of the Student Broadcast Foundation, a private non-profit organization.

Students from the participating schools also took part in calling the action of the eight championship games on the MHSAANetwork.com website, where an average of 250 people clicked in per contest. Calling the games were:

  • Cedar Springs - Kyle Maka, Kody Hall, Alex Hughes (Division 1)
  • Davison - Shawn Bednard, Chris Jared, Brandon Snyder (Division 7)
  • Detroit U-D Jesuit - Jack Sznewjas, Chris Houle (Division 8)
  • Hillman – Mike Klein, Kyle McLaren, Noah Allen, Bubba Banks (Division 4)
  • Warren DeLaSalle -  Brendan Johnson, Jake O'Donnell (Division 2)
  • Birmingham Brother Rice – Miles Hampton, Jeremy Otto - Mentor (Division 6)
  • Detroit Catholic Central – Joesph Trojniak, Adam Abraham - Mentor (Division 5) 

Several of the schools involved also are part of the MHSAA’s Student Broadcast Program, which produced nearly 1,000 events during the fall sports season for the MHSAA.TV Website.

Read more about Hillman's experience here in reports from the Alpena News and WBKB-TV. And read on for a report on Cedar Springs' experience by student reporter Kendra Coons. 

C.S.T.V. Production Program “Hits it out of the park” at Ford Field

Change.

It’s a word that many people don’t deal with well. In this case, it was for the better at Cedar Springs High School.

 In 2012, drama teacher, Justin Harnden took over the television program at CSHS. The second he took it over many changes were made to the C.S.T.V. program. The program bought brand new cameras, computers, TVs, and much more. He started working on getting his students to film sporting events, work on Public Service Announcements, capture the latest news in the school; and for the biggest change, start announcing play-by-play.  

“We are here to put out more than just news for our school and community. We are doing sports, award shows, graduation, Red Flannel things, and much more. We are destined for great things,” expressed Harnden.

With one year under his belt, Harnden started to submit C.S.T.V.’s work to the MHSAA. After the fall season of 2013, Thom Lengyel and Ken Kolb, who are a part of the Student Broadcast Foundation, heard C.S.T.V. production students Kyle Maka and Kody Hall perform play-by-play for one of Cedar Springs’ football games. After listening to the both of them, Lengyel contacted Harnden and offered for Maka, Hall, and the rest of the class to come down to Ford Field. Lengyel explained to Harnden that the trip to Ford Field would give the class a chance to receive a behind-the-scenes look at what goes on during a broadcast and give Maka and Hall a chance to call the Division 1 championship high school football game.

On Saturday, Nov. 30 the C.S.T.V. Production program traveled out of their little town of Cedar Springs, Michigan, to face the big town of Detroit, Michigan. The day started out with the students boarding the bus at 8:15 am for a three-hour drive to the east side of the state. Once the students stepped off the bus they received their press passes. This gave them full access to walk out onto the field and sit in press row. Once the class arrived at Ford Field, they traveled up to the seventh floor to meet Lengyel. Lengyel then introduced the class to Kolb, showed them where Fox Sports does all of their announcing, and showed them where press row was located. After all of that was done, it was time for Maka and Hall to announce play-by-play for the Division 1 championship. Another member of C.S.T.V. also received a chance to announce play-by-play for the game, Alex Hughes.

Coming from a town with an estimated 3,500 people, the three boys were not used to a big stage. A lot of the community would annually attend our high school football games, but nothing to the caliber of what the three boys were about to announce.

“Doing the play-by-play was just amazing. I felt on top of the world. It was the best experience of my life,” commented Maka.

“It was honestly a feeling that I've never felt before ... It almost didn't seem real at first, but once I opened up (to) the environment I had an amazing time,” stated Hughes.

While the three boys were announcing play-by-play, the rest of the class received the opportunity to walk onto the field and sit in press row. After the game the students received the chance to walk through the Fox Sports trailers. These trailers are where all of the action happens. Being able to walk through these trailers was a once-in-a-lifetime experience for the C.S.T.V program.

“I thought looking around the Fox Sports Detroit mobile studio was eye opening. Seeing two of the three trucks that will handle all the production aspects of the Super Bowl was really great. We were able to see all that goes on in that setting, and we were amazed by it,” explains Harnden.

“Getting to tour Fox Sports was crazy because normally the behind the scenes work isn't seen at all, so that opportunity was perfect for the class,” said Hall.

After the students toured the buses, they all headed back up to the seventh floor to grab their things, say their goodbyes, and thank Lengyel and Kolb for the opportunity. Right before the class got ready to leave Lengyel had a few words to say to the class. He told the class how well they were behaved and how well the three boys did at calling the game.

“Getting those compliments from someone who has been in the business for so long was quite overwhelming, especially for myself not knowing much about football and (it) being the first time doing commentary,” said Hughes.

“(I had) a sense of joy and pride. I was so glad that somebody of his job caliber enjoyed how we did,” added Hall.

“When Thom gave us those compliments, I just could not stop smiling. When Thom said that we were just as good on our fourth game as those who have been calling games for four years, (it) just made me believe that this is something I can really do for the rest of my life. I hope that dream comes true,” commented Maka.

Not only did Lengyel and the rest of the class believe they did a great job, Maka, Hughes, and Hall’s teacher also believed they did exceptionally.

“I thought Kyle, Kody, and Alex did a great job. This was only the fourth game that they have called and they went above and beyond our expectations. Everyone involved with the production was impressed with what they did,” stated Harnden.

The students were able to take away many things from traveling to Ford Field. Going behind the scenes of Fox Sports is something not many people get a chance to say that they did. The class and Harden believe it was very beneficial to be able to participate in an experience like this.

“The students were exposed to a lot of aspects within media production. From press row, to the Fox Sports Detroit mobile studio, calling the game on the radio, and being allowed to see every aspect of a big stadium production really was eye opening,” explained Harnden.

The experience of traveling to Ford Field was definitely an experience that none of the class members will ever forget. Not only did they have a blast, but they learned a ton too.

“I definitely think that the trip benefited the class because we (were all able) to see things about professional broadcasting that most people can't. (Also) we (were able) to learn what it takes to make a professional broadcast,” says Maka.

The day after the program traveled to Ford Field, Lengyel emailed Harnden about C.S.T.V. Production and his view on their performance.

“... During the broadcast I knew that they were doing a good job,” expressed Thom. “So I wanted to listen to their broadcast when I got home. I could not put the mp3 player down. I did not pause it until halftime. For their fifth broadcast, listening to their preparation come out in the broadcast, changed my opinion to: THEY HIT IT OUT OF THE PARK.”

Lengyel has been in the business for many years. Having a compliment like that from a man with so much experience really hit home for the C.S.T.V. Production program.

If you would like to see what C.S.T.V. is all about, like us on Facebook, “CSTV”, follow us on Twitter “@CedarSpringsTV”, visit our website, “www.cedarspringstv.com” and make sure to watch our newscasts and listen for our play-by-play on MHSAA.TV.

C.S.T.V. Production truly wants to thank the Student Broadcast Foundation for the opportunity it was given. And a special thanks to Lengyel and Kolb for selecting C.S.T.V. and helping with advancing the program to the next level.

Hughes stated, “I can't thank the Student Broadcast Foundation and the MHSAA enough for letting our class have the opportunity to go to Ford Field and experience everything that we did. I would also like to thank our teacher Justin Harnden for turning around our TV Pro program. … Lastly, I would like to thank our class for always being there for one another and making this year memorable.”

PHOTOS: (Top) Two students call a game during the MHSAA Football Finals. (Below) Some of the students who visited Ford Field pose during a championship game. (Photos courtesy of the School Broadcast Foundation.)

Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign

By Doug Donnelly
Special for MHSAA.com

July 29, 2025

When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.

These are logos for the Made In Michigan series and the Michigan Army National GuardThen he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.

After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.

“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”

Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.

“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”

As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.

Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.

“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”

As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.

“Almost everything we were doing was going viral,” Marckel said.

When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.

“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”

Helpfully, Hunter was a wonderful participant.

“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”

 Marckel stands for a photo with Hunter during the Heisman Trophy ceremony.Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.

“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”

Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.

“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”

After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.

At first, he missed Colorado.

“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.

He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.

The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.

That’s when Marckel’s world took another big turn.

“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”

Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.

Marckel documents it all, through his camera – a skill he’s honed along the way.

“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”

Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.

“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”

Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.

He works with the football team exclusively, sometimes long hours during the season.

“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”

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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)