Understudy Shines as Shores' Lead Receiver
By
Tom Kendra
Special for MHSAA.com
October 31, 2018
The understudy has become the star for the Muskegon Mona Shores football team.
James Gilbert was supposed to be “the other guy” this season, the receiver on the opposite side from Division I recruit Damari Roberson, who has committed to Western Michigan University.
But the cast list changed in June when Roberson, a 3.6 GPA student who at one time had more than 17 college football scholarship offers, tore the ACL in his left knee for the second time in nine months during a non-contact drill.
“That’s when everything changed,” explained Gilbert, who always had considered himself a basketball player on the football field. “The coaches and Damari sat me down and told me that I had to be the man, that I was the only one with the same type of ability that could take his place. They basically challenged me.”
Shores coach Matt Koziak said Gilbert, a 6-foot-2, 181-pound senior, has always had the physical skills. But since Roberson went down this summer, he has been focused, motivated and driven like never before.
The result has been an incredible senior season for Gilbert, who has 51 catches for 1,172 yards and 10 touchdowns. His emergence as one of the top receivers in the state enabled the Sailors to climb all the way to No. 1 in Division 2 in the final Associated Press state rankings.
Mona Shores (9-1) will put its top ranking to the test Friday night in the MHSAA District championship game against visiting Ottawa-Kent Conference Black rival Jenison (7-3). The two teams engaged in a shootout just three weeks ago, with the visiting Sailors escaping with a 49-42 victory.
Gilbert played a huge role in that win, with six catches for 93 yards and a touchdown, coming up big once again when his team needed it most.
“JG has been unbelievable all year,” said Koziak, who has a 60-26 record in eight years as the Sailors’ coach, highlighted by a run to the Division 2 title game in 2014. “With all of the injuries we’ve had, he’s kind of been the one constant. When we’re scratching our heads, we can always throw it up to James.”
Coming into the season, Koziak knew he had senior battering ram running back Sincere Dent (5-11, 217), who has delivered with 118 carries for 1,082 yards and 20 touchdowns. The problem is that Dent has played in only seven games and his playing time was reduced in several others due to shoulder and ankle injuries.
Junior quarterback Caden Broersma (6-3, 206) also has been outstanding, completing 81-of-112 passes (72 percent) for 1,547 yard and 13 touchdowns, with just one interception. He also has rushed for 621 yards and 12 touchdowns.
The most surprising statistic for Mona Shores is that Gilbert has accounted for 76 percent of the Sailors’ receiving yards.
“I’m not surprised, because he’s always had it in him,” said Roberson, who has remained a key part of the team, attending every practice and serving as another assistant coach for Koziak. “I always learned from him in basketball, and I taught him everything he knows about football. With me being out, he’s had more of a chance to show what he can do.”
Gilbert is starting to garner more and more interest from college football programs, with Saginaw Valley State, Ferris, Davenport and Mount Union (Ohio) showing the most thus far.
Gilbert wasted no time proving he would be “the man,” showing his big-play ability with five catches for 159 yards (32 yards per catch) and a touchdown in a big 48-38 win over East Kentwood in the season-opening Gridiron Classic at Grand Valley State University. East Kentwood hasn’t lost a game since.
He also came up big in the cross-town showdown Oct. 12 against unbeaten Muskegon, which is ranked No. 1 in Division 3. Gilbert caught six passes for 118 yards, including a one-handed, 28-yard touchdown grab. He also threw a 31-yard touchdown pass to Andrew Swick on a trick play in that 55-35 loss.
And Gilbert was at it again in last week’s narrow 34-28 District win over Grand Rapids Forest Hills Central, catching five passes for 120 yards and a touchdown. He sealed the win with an interception as the Rangers were driving for a potential game-winning score in the final minute.
“It’s been fun, but we know we still have a lot of work to do,” said Gilbert, who has impressed opposing coaches with his ability to come down with big catches in traffic. “Damari and I have been playing with each other and against each other since Little League, so I kind of feel that I’m playing for him this season.”
As for Roberson, he still believes that a season that began with a nightmare injury could have a storybook ending – both for the team and himself.
Roberson (6-2, 194) said his rehabilitation is going great and his possible return date from the injury is during the week of the MHSAA Semifinals. So there remains the possibility, if the team keeps winning, that Roberson and Gilbert could line up as opposite wideouts, like the original plan.
“Stay tuned,” said Roberson, who is on pace to graduate early in December and then enroll at WMU in January. “After all that this team has been through, with all of the injuries, that would be the perfect ending.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Mona Shores senior James Gilbert makes a one-handed catch for a 28-yard touchdown on a pass from Caden Broersma early in the second quarter Oct. 12 at Muskegon. (Middle) Damari Roberson returns a punt last year as a junior against Reeths-Puffer. Roberson has not played this season due to a knee injury. (Photos by Eric Sturr.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)