Writer-Turned-Coach Enjoys Debut
November 3, 2016
By Dennis Grall
Special for Second Half
ESCANABA — Sam Eggleston has seen high school football from two drastically different viewpoints. Now, even though he is an unpaid volunteer, he enjoys being on the sideline as a coach.
Eggleston just completed his first season as a high school head coach, with Eben Superior Central winning its final three games to finish 4-5 in 8-player football. The Cougars were among the first teams in the state to join the 8-player format in 2010, their first year of football.
Eggleston was a sportswriter before becoming a coach, giving him different perspectives to watching the same event.
The 1998 Rock Mid Peninsula High School graduate worked at newspapers in Escanaba, Kenai, Alaska; Northville and Novi, and Marquette before becoming a freelance writer and website blog editor in 2008. He started the writing phase of his career in 2000 with the Daily Press in Escanaba, under my direction.
He served as a volunteer assistant football coach in Northville, then moved back to the Upper Peninsula and became a volunteer coach at his alma mater in 2011 when the Wolverines went to 8-player football. He joined Superior Central in 2014 and spent two seasons as a volunteer aide until landing the head job just two weeks before the 2016 preseason began.
“In both careers … you took a shot on me and I ran with it, and the same with coaching; they gave me a shot and I’ve run with it as best I can,” he said.
In addition to his unpaid position at Superior Central, in rural Alger County, Eggleston is responsible for fundraising for the self-funded football program, a major priority for his offseason.
“My coaching is over (for the season) now and the majority of my time will be spent on raising funds so we can get new helmets, get new pads to replace ones that are broke, spending money we don’t have so we’ve got to make that up now,” he said. “We have to win now to have successful fundraisers.”
As a sportswriter, Eggleston would simply switch gears and move on to coverage of the next athletic season, for instance once fall sports moved into winter. He also never had to worry about how coaches managed off-field X’s and O’s once their seasons concluded.
Life was totally different as a reporter. “I had a different approach, different viewpoint, different mindset to a game as a writer,” said Eggleston, who still has the heft of when he was a lineman but now looks like a lumberjack with his bushy beard and build.
“Now I have to worry about every kid and every position,” he said. “Sometimes I don’t even see the end result of the play because I’m watching the line play. I don’t even know how well my running back did until I see where they moved the stick.”
He may also be working on an injured player while the game goes on, trying to make play calls and other decisions at the same time.
As a sportswriter, he would be jotting down notes between plays or perhaps checking the result of a picture he took of the previous snap, totally unaware the coach was monitoring several assignments.
“I look back at the writer I was and as a coach now, and I would hate the type of writer I was,” he said.
Eggleston would analyze why a coach would switch to running a sweep rather than the counter that had been working, all while the coach may be working on an injured player that caused a change in offensive plans.
“As a writer I never had the insight to see everything. I just saw the overall game and kept track of every yard,” he said. “As a coach I can’t even tell if the play went five yards because I have three plays stacked up as the game goes on.”
While he was writing sports in the metro Detroit area, his weekly paper often covered games also being covered by the Detroit Free Press or the Oakland Press, with those stories appearing the next day. Eggleston’s story would appear maybe five days later, after everyone knew what happened.
“I had to come in with a different angle. I tried to be a little more analytical and focus on strategy versus the flourish and try to get the meat of the game rather than get to the flowery parts,” he recalled. “I tried to take a different approach and make my stuff more interesting.”
His style apparently worked as the paper received several journalism awards and subscriptions remained strong.
Writing also provided some interesting backdrops. He had to use small charter planes to see some games in Alaska, or get to Nome to handle features about the Iditarod sled dog race.
He recalls covering a high school hockey game on an outdoor rink in Alaska and said “it was the first time I saw wind shear affect a hockey game.”
Eggleston also covered a football game where a kicker booted the ball off the uprights, then off a fence, and it bounced into the ocean in Homer.
He reported on a murder trial at that paper, where he would work the news desk in the morning, take time off and then handle sports at night. “It was super stressful,” he said.
Now walking the sidelines as a coach, he said “it definitely does feel like I’ve seen both sides of the coin, and I understand both sides of them better.”
He remembers just giving “little more rounded answers and (to) give both sides of the story” in postgame interviews. “A lot of coaches give canned answers. I try to be a little more in-depth and help try to write the story.”
In his early days as a sportswriter, he said “I would see the game unfold and see the pressures and why a coach would make a decision to go for it (on fourth down). I was a bit more critical of the coach and their decision,” he said, adding “I would probably have been a little more biting about it when I wrote the story.”
He admits in those days “I thought I knew everything there was to know about football. I played it,” he said. “I always approached the game like I was the professional and knew everything about the game. Now as a coach there are a host of responsibilities during every game. I am in completely different waters now. The hardest thing is keeping the kids pointed in the right direction as things go wrong.
“You’ve got the entire team and you’ve got to keep moving in a positive direction, keep the focus going forward. Forget the last play and work on the next one and get the kids to buy into that philosophy.”
He also compares his first writing assignment at the Daily Press with his first game this season at Ontonagon. “I did a (men’s baseball) story about the Escanaba Polecats, and you read my first line and said, ‘Did Yoda write this?’ I thought, oh my God, I don’t know what I’m doing.”
The Cougars lost their opener this fall 36-8, and Eggleston said “after being an assistant for four years, I still wasn’t prepared going into that Ontonagon game. We lost, and as I look back, if we played them right now I think we would beat them.
“I had no clue coming into that first game and didn’t have any idea how to get us back on track.”
He eventually figured enough out to finish 4-5 and found plenty of ways to enjoy being a coach.
Eggleston tries to eat lunch with his players every day, and he pays for his own meal.
“I want a family environment there; we all sit at the same table,” he said. “What I get back is relationships I never had before. I feel like I have 21 kids, and I love every minute of it.”
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Eben Junction Superior Central football coach Sam Eggleston speaks with some of his players during a game this season. (Middle) Eggleston monitors the action on the field. (Photos by Dennis Grall.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)