Official's List of 'Favorite' Sports Grows with Dedication to Making Our Games Go
By
Tom Spencer
Special for MHSAA.com
April 8, 2022
Any season. Any MHSAA sport.
Well, almost any.
You name it, and likely Jeff Brunner has officiated it. He may even have been selected to officiate an MHSAA Final in the sport as well.
He first started as a baseball umpire right out of high school. Family and work life created a 20-year absence from officiating for the 1979 grad of Romeo High, where he had played baseball for the Bulldogs.
Brunner, a 20-year MHSAA registered official, is about to work his favorite sport – softball – again. But, the 60-year-old readily admits he loves games so much, the favorite sport can change regularly for him.
“It’s kind of whatever is in season,” Brunner said of naming a favorite. “I love the pace of the game of softball, and I am a big proponent of providing as may opportunities for girls to play sports, whatever that sport may be.
“For that reason I gravitated towards softball.”
He’ll have to wait though to get on the field. Both of his games were cancelled this week due to weather-related complications.
“Weather can create havoc with spring sports schedules – more so than any other season – so from an officiating standpoint, you have to count on some games being postponed or cancelled,” he acknowledged. “You just have to go with the flow and be ready to work when the weather allows.
“I feel a bit bad for softball and baseball players in particular, because those seasons are so short to begin with, and every contest date is important,” he went on. “When bad weather causes cancellations as a result of rain or the extension of winter, it makes the high school season that much shorter for the athletes.”
Brunner, a father of four grown children, is currently registered for softball, football, volleyball, swimming & diving and basketball. He once did lacrosse in addition to starting his officiating career with baseball.
“There is only so much time in the week,” he said. “I can’t do everything.
“I have at least one sport for each of the three sporting seasons,” he continued. “It’s fun.”
Brunner watched his three daughters grow up playing softball and competing in swimming. His son played baseball and competed in swimming. They all graduated from Traverse City St. Francis, swimming through a co-op program. His daughters were all pitchers for the Gladiators. Their first pitching coach was Dad.
His youngest daughter, Julia, just finished competing for Wayne State University at the 2022 Division II Women’s Swimming & Diving Championships in Greensboro, N.C.
It was his kids that got him into officiating, along with the extra money. But today, it’s just to be a part of a game.
“We were always around sports,” Brunner said. “I thought about officiating for a while.
“Originally I did it to maybe earn just a little bit of extra money, get a little bit of exercise, and kind of stay close to the game,” he continued. “Now, it is just plain fun — it’s fun to be around a game, whatever that game is.”
During his officiating career, Brunner has been selected to officiate MHSAA Finals in swimming & diving and football. He’s not likely to get the chance to umpire a baseball or softball Final as his other business obligations interfere with MHSAA spring postseason play.
While working a Final is a goal of most all MHSAA officials, Brunner said it is just another game once it starts. He sees the Final as a great experience for all coaches, participants, fans and officials.
“MHSAA always does a great job of putting on a Final,” he said. “It’s always special.
“You have a few butterflies prior the game or the meet, but once things start you started focusing on the game itself.
The longer Brunner officiate, whatever the sport is, he believes the key to making the right call often comes down to mechanics.
“Mechanics were drilled into me when I first started,” Brunner said. “A lot of making the right call in my opinion is having the right mechanics and knowing where to be.
“You need to be in a good position to make the call.”
Many veteran coaches have noticed Brunner prides himself on being in the right position, and more. It is noted game after game, season after season.
“Jeff Brunner is the consummate professional as an umpire,” said Dave Kennedy, Traverse City West’s varsity softball coach. “He is excellent with his calls and positioning, but he is most concerned about getting the call right.
“Every time I see I have Jeff as part of the umpiring crew for my games, I know the game is going to be very well officiated,” Kennedy continued. “We are lucky to have Jeff as one of our officials in Northern Michigan — he’s definitely one of the best.”
"As an umpire, Jeff's professionalism and easy demeanor are much appreciated,” Hawkins said. “He runs the games he works in such a way that the focus stays on the players.
“Jeff may not know every player on the field personally, but I'm convinced that Jeff takes on his job, which is a difficult one, for them – the players."
Brunner and his son Andrew’s high school baseball experiences made it easy for Jeff to jump into baseball — and the same was true for softball due to his pitching girls. Swimming & diving, though, has been perhaps the most challenging sport to learn how to officiate for Brunner.
Watching his four children compete in pools over the years was a big help. The physical aspect was much easier, but maybe not the rules.
“The hard part is knowing all the rules … knowing what is a legal stroke and what is not,” he said. “It was an easy transition — we had seen so many swim meets.”
Today Brunner is anxiously waiting to get back on the softball field. He’s got his gear ready in anticipation of calling his first pitch of the 2022 season.
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS (Top) Official Jeff Brunner has his eyes on the action while officiating a football game. (2) Brunner monitors a starting block during November’s MHSAA Lower Peninsula Division 3 Swimming & Diving Finals at Calvin University. (3) Brunner and his wife Michelle support daughter Julie at March’s Great Lakes Interscholastic Athletic Conference championship meet. (4) Brunner’s gear sits ready for his first game this week before it was canceled due to bad weather. (Photos courtesy of the Brunner family.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)