Lakewood Leader Joins 1,000-Win Club
September 27, 2017
By Dean Holzwarth
Special for Second Half
LAKE ODESSA – Kellie Rowland doesn’t sugarcoat anything when it comes to the hundreds of players she has coached and mentored over 23 seasons.
The longtime Lakewood High School volleyball coach lets players know exactly what she thinks, and it’s a style that has served her well in helping produce one of the most successful programs in the state.
“I’m a highly energetic person, and I’m very black and white,” Rowland said. “I tell it just the way it is, and the girls appreciate that. They would much rather know than trying to guess how I’m feeling.”
Rowland recently joined an elite class of coaches after recording her 1,000th victory on Sept. 9 at the East Kentwood Invitational with a 2-0 win over Grand Rapids Catholic Central.
She is one of only 12 coaches statewide to reach the 1,000 win plateau. Jodi Manore of Temperance-Bedford tops the list and had 1,927 victories entering this season.
Several of Rowland’s former players were in attendance to witness the coaching milestone.
“One thousand wins is a lot of wins, but more than that it’s been the relationships,” Rowland said. “All the girls that came back that evening, and seeing them again as adults and parents and professionals, meant more to me than any single victory.”
Rowland entered the season with a 981-149 record in her 22 seasons at the helm; she led the Vikings from 1991-2002 and then took the program back over in 2009. Her youngest son, Cameron, clued her in to how close she was.
“I don’t keep track,” she said. “I always have to look up my wins and losses because I truly believe in one season at a time and one match at a time. My youngest son reminded me of how many I needed or I would not have known that.”
Lakewood athletic director Mike Quinn said Rowland’s dedication and commitment to her players has had a profound effect on the program.
“Her coaching goes beyond the wins she has accumulated,” he said. “She just has a rapport with all of the girls and she is such a student of the game that she is involved in. I believe she would be just as successful no matter what sport she coached. She just happened to fall into volleyball.
“Kellie is one of the most competitive people you’ll ever meet, but she prepares so well that winning becomes a by-product of everything else that they do. She cares so much about Lakewood volleyball and the impact that it has on our community.”
During her career, the Vikings have won countless league championships, in addition to 10 MHSAA Regional titles, three Finals runner-up finishes and a Class B championship in 2012.
They’ve reached the Finals in three of the past five seasons.
“I’ve been real fortunate,” Rowland said. “I’ve had just dedicated athletes. I can’t say that I’ve had Big Ten recruits, but they work so hard every day to achieve the ultimate goal of trying to win a state championship.”
Multiple past standouts have followed their Lakewood mentor into coach. Chelsea Lake finished her career in 2010 as a Miss Volleyball Award candidate playing middle for the Vikings, and took what she learned from Rowland into her playing career at Cornerstone University. She’s now an assistant coach for the
“I wouldn't be where I am today without her or have had the volleyball career I did if she wasn't my coach,” Lake said. “People who have never had her as a coach fear her and think she is too intense, but in reality she cares so much about her players and believes in them. That passion and love for them (is) why she pushes every single one of her players to be the best they can be. Why do something half-heartedly?
“She demands the most out of you, day in and day out, and by the end of practice you've given more than you ever thought you could,” Lake added, recalling changing shirts midway through every practice because the first was soaked with sweat. “She instills confidence in her players to the point you can walk into any gym and know you worked 10 times harder than anyone else in that gym and deserve to win.”
The buy-in starts early. Lake recalled as a junior starting alongside another junior and four freshmen, with a junior defensive specialist and a fifth freshman coming off the bench. Those freshmen went on to make up the nucleus of Lakewood’s Class B title-winning team in 2012.
“Kellie has built the Lakewood program from the ground up. She gets the young girls to buy into the program, and by the time they're freshmen they're better than most other schools' JV and varsity players,” Lake said. “Therefore, when they're seniors, they're college-type players.
“She knows how to develop kids and as long as Kellie is at the helm, that program will continue to grow, dominate, and flourish under her.”
Senior Lisa Hewitt said Rowland maintains high expectations for every team.
“She never expects anything less than perfection from us,” she said. “She always demands us to be our best 100 percent of the time. She is definitely deserving of her 1,000 wins.”
And Erica Potter, another of six seniors on this year’s squad, was happy to be a part of a special moment for Rowland.
“I think we were all very proud of her for reaching that great achievement, and she’s a great coach,” Potter said. “She’s always pushing us to be our best every day at practice, and she makes us work hard no matter what.”
This year’s team is vying for another trip to the MHSAA Finals after falling short in the Class B championship match a year ago against North Branch.
Lakewood entered this week ranked third in Class B, boasting an impressive 31-4 mark.
“They are playing well, but we still have a lot of work ahead of us,” Rowland said. “We have a new setter on the court after Gabi (Shellenbarger) graduated and we had her for four years. That setter spot is so crucial to a team, so we are still working through a lot of that.”
The seniors understand the path to the Finals is a process.
“We definitely talk about making it to the state finals because we’ve been there twice, and that’s certainly our goal, but we try to take it one match at a time,” Potter said. “We want to look at the big picture, but we can’t get too ahead of ourselves.”
PHOTOS: (Top) Lakewood coach Kellie Rowland celebrates with her team after last season’s Class B Semifinal win over Cadillac. (Middle) Rowland provides instruction during the first set of the 2012 championship match victory.
Russell Twins Set High Bar Standing Tall Together for Mona Shores Sports
By
Tom Kendra
Special for MHSAA.com
April 16, 2026
Maddie and Laynie Russell have been such a big part (literally) of Muskegon Mona Shores girls sports over the past four years that it’s difficult to imagine the Sailors without them.
Opposing basketball and volleyball coaches certainly won’t miss them, as figuring out a way to handle the “twin towers” was Job 1 when playing Shores.
Laynie (6-foot-3) and Maddie (slightly shorter at 6-2½) are fraternal twins and four-year varsity players in both volleyball and basketball, having entered the starting lineup four years ago as 14-year-olds. Both made an immediate impact and progressed to become Muskegon All-Area “Dream Team” volleyball players the past two years.
“They looked like grown women, but they weren’t,” said Mona Shores girls basketball coach Mike Phillips, who met with the family to talk about moving both girls up to varsity when they were still just 13 years old.
“It would have been easy for them to crumble under that kind of pressure, but they handled themselves unbelievably well.”
And the twins, who are both near the top of their class academically with weighted GPAs greater than 4.0, are not quite done helping Shores sports.
Currently, Maddie is an attacker in lacrosse and Laynie is playing No. 1 doubles in tennis. Both will graduate in June with 11 varsity letters.
Then they will have a few months to enjoy their summer passions for jet skis and water skis, before heading in different directions.
Laynie has committed to play volleyball at Northern Michigan and is undecided about her field of study. Maddie will play volleyball at Indiana Tech, where she plans to major in pharmacy.
Intense Maddie
Maddie is more emotional and expressive and wears her heart on her sleeve.
She was “super tenacious” way back in youth soccer and in another one of her loves, swimming, where she was a state champion in the breaststroke at age 7.
Then it appeared for some time that softball would be “her thing,” excelling as a power hitter at the plate and with her long stretch playing first base.
“Sports has always been our life, and it’s just natural for us to go from one sport to another,” said Maddie, who didn’t start playing volleyball until middle school.
“I love being a part of different teams because you meet different friends in each one. Plus, I think it has helped me physically and to avoid injuries because I wasn’t just doing the same thing over and over.”
Maddie made her mark in basketball as a dominant inside force, particularly as a defender and rebounder. In volleyball, she was an outside hitter who could move around and was an excellent passer, finishing her career with 681 kills and 166 blocks.
Her favorite memory is winning four straight city volleyball titles and then helping her team break through and win a Division 1 District volleyball championship her junior year, as the team finished 32-10.
She believes her busy high school experience has prepared her for college. In addition to being a three-sport athlete at Shores, she also played travel in three sports (volleyball, basketball and softball), took AP classes, was a member of National Honor Society and worked as a lifeguard and babysitter.
“I don’t know how she did it some of those days,” said dad Mike Russell, shaking his head. “But we were lucky because both girls are very self-motivated. We didn’t have to get on them very much.”
Poker-faced Laynie
Laynie is more even-keeled and keeps her emotions in check, and it’s hard to tell whether she is having a rough game or is going off for 31 points, which she did in an early-season basketball win last season.
Laynie, who was born two minutes after Maddie on Aug. 14, 2008, was bigger at birth (she was 7 pounds, 4 ounces and Maddie was 5 pounds, 7 ounces). Then Maddie shot up and was taller in elementary school, they were about even in middle school, and now Laynie is about a half-inch taller.
Their height came as no surprise as Mike is 6-5 and their mom Jennifer is 6-1.
The tallest member of the Russell family is older brother Donovan, a 2022 Mona Shores graduate who is 6-8 and plays on the Michigan State men’s club volleyball team. “Dono” will graduate in May with a civil engineering degree.
Like her sister, Laynie is happiest when bouncing from sport to sport. She remembers briefly considering not playing a spring sport as a freshman.
“I didn’t do anything for like a week after basketball season and I was so bored,” said Laynie, who is serving her school this year as the National Honor Society chapter president. “That’s when I knew I had to be doing something, so I went out for tennis.”
Basketball was her favorite sport for many years, and she certainly left her mark on the hardwood, finishing as the 12th-leading scorer in school history and setting the school’s single-season rebounding record her junior year. Laynie, who could handle the ball like a guard and made 38 3-pointers during her career, was a two-time Ottawa-Kent Conference Green all-league selection.
It wasn’t until the past couple years that volleyball became her clear focus. Laynie is a dominant hitter and blocker at the net, finishing with 711 kills and 224 blocks.
Her most memorable games both came during her junior year, and both were big wins in front of rowdy crowds at the Sailor Center – a volleyball victory over No. 6-ranked Jenison, which featured a wild 38-36 win in the final set, and then a basketball upset of rival Muskegon.
But she said her most meaningful memory is time spent volunteering at youth volleyball and basketball clinics.
“We always worked a ton of youth camps, and I always loved that,” said Laynie, who is considering becoming a teacher and coach someday. “It’s fun seeing how excited (kids) get when they figure something out. And now some of those girls have grown up and they’re going to be taking our place.”
Separate ways
The “Russell twins” will, in many ways, truly will become Maddie and Laynie for the first time this fall.
Maddie will journey 216 miles south to Indiana Tech, which is in Fort Wayne, and Laynie will venture 417 miles in the opposite direction to Northern Michigan in Marquette.
“It’s going to be hard, for sure, but I’m trying to focus on what a unique opportunity it will be for both of them,” said Jennifer Russell. “For the first time, they will each have their own separate life, and I am excited for that.”
One thing is for certain: mom’s day-in, day-out Google calendar will free up immensely.
Right now, it’s somewhat comical when she calls up her color-coded family calendar on her phone (Maddie is purple, Laynie is pink, Dono is green, etc.) and it looks like a rainbow, with a crazy blend of school activities, school sports, travel sports, family obligations and work.
Dono will graduate from MSU next month, the twins will graduate from Mona Shores in June and then they will head off and begin their college journeys in August.
Mike and Jennifer, both 1988 Shores graduates and high school sweethearts, will be empty nesters, but at least will still have the family’s two dogs, Scout and Coco. The biggest challenge will be finding a way to be in two places at once – with the twins playing volleyball 633 miles apart.
About one mile away from their home at Mona Shores High School, the Sailors girls sports programs will need to replace two standouts who gave everything they had to their school – as individuals, teammates and role models for little girls in the community.
“Maddie and Laynie always put their school and their teammates above themselves,” said Phillips, whose three daughters played with and became friends with the Russell twins. “Their focus was, how can I help my school? In the spring it was, how can I help another one of our teams?
“What I will remember most about them is the great people and teammates that they were. I will be forever grateful to them for that.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) Senior twins Laynie Russell (left) and Maddie Russell (right) have left their mark on the Muskegon Mona Shores athletic program as standout three-sport athletes. (2) Laynie (left) and Maddie are all smiles for a much earlier photo. (3) Maddie (left) and Laynie (right) are dominant forces at the volleyball net, shown here going up for a double block. (4) Jennifer, Maddie, Laynie and Mike Russell pose for a photo with the Sailors' Division 1 District championship trophy Nov. 7, 2024, at Coopersville. (Top photo courtesy of Billinghurst Photography. Family photos courtesy of Jennifer Russell. Action photo by Eric Sturr.)