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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Dodger Lessons

August 6, 2013

The first baseball team I played on was the Dodgers. I’ve been a Dodger fan ever since, checking their place in the National League standings almost every day of the season, year after year. It would have been difficult to learn more about sports and life from any professional sports franchise than one could learn from the Dodgers as I was growing up.

It was the Dodgers who returned integration to the Major Leagues in 1951, which from my home in central Wisconsin seemed unremarkable; and when I became old enough to think about baseball, Jackie Robinson was my most favorite player for a long while.

It was the Dodgers who led the Major League’s migration from the northeast to the west, which my young mind could not grasp. From historic Brooklyn to Los Angeles? To play in the Coliseum?

I could not know then that this leading edge of professional sports franchise mobility would become an early adopter of a new toy called “television,” and that this would solidify baseball’s place as the national pastime for two more generations.

I coped with tragedy as catcher Roy Campanella suffered a paralyzing injury. I considered religion’s place in life as Sandy Koufax declined to pitch on Jewish holy days.

The Dodgers of my youth already knew that life is not fair. How could it be after Oct. 3, 1951, when the hated Giants’ Bobby Thompson hit a ninth-inning homerun to steal the National League pennant from my Dodgers?

Sadly, the Dodgers of more recent years have been beset by the kind of ownership dramas now common among professional sports as the insipid idle rich ruin even the most stable and storied franchises.

And speaking of rich, had it not been for my dear mother’s insatiable desire to clean out every closet she found, I might be rich too. For I had collected, and kept in mint condition, the baseball card of every Dodger player of the 1950s. They were thrown out while I was away at college.