Coopology: The Study of Being Rowdy

February 8, 2013

By Geoff Kimmerly
Second Half editor

ZEELAND – Trent Courtright’s voice was gone, and his face paint mostly had washed away by the end of Friday’s Zeeland East boys basketball game against Muskegon Mona Shores.

He predicted he’d sleep well that night, reveling in another Chix victory and the part he and his classmates played by cheering them on.

It was just another night in “The Coop,” home of Zeeland East’s raucous student cheering section.

“We had a lot of fun out there. We love supporting our guys. It’s all worth it for the Coop,” Courtright said. “We try to keep the intensity up no matter what the score is. We try to keep all the fans in the game.

“We just try to support our guys as much as we can and be as loud as we can.”

Mission accomplished.

Nearly filling a section of stands seemingly cut out of the gym wall just for them, Zeeland East’s students stood roughly 250 strong during Friday’s MHSAA Battle of the Fans II visit. The Coop was the fourth stop on the MHSAA BOTF tour, following Frankenmuth, Vandercook Lake and Ann Arbor Gabriel Richard. The final trip, to Buchanan, is Friday, with voting on the MHSAA Facebook page to begin Feb. 19. The winner will be announced Feb. 22 on Second Half.

Don’t plan on the Coop taking any breaks until then, or for the rest of the season.

Be it during a halftime dance-off or sprints down the sideline after every Chix 3-pointer, just about every member of the Coop spent almost all 70 minutes of Friday’s game jumping, dancing, clapping, singing and chanting.

“If you go to a basketball game and you’re not a basketball fan, we want you to still be entertained,” senior Dan Rebhan said.

“There are a lot of pauses in basketball games, and football games too. We always try to fill those with a cheer, a little chaos – there’s been a couple dances, too.”

The Coop has been a Zeeland East tradition for a number of years, but has built toward this crescendo especially during the last three.

Coop leaders know they’re making an impression because of the comments they’ve received.

After a game at Grand Rapids South Christian in early December – when the traveling Coop was far outnumbered by the home student fans – Zeeland East’s students were greeted after by South Christian parents who applauded them for matching and at times exceeding the volume of the home crowd.

During another game this season, Holland Christian students answered another opposing student section by chanting, “The Coop was better.”

 “Our whole community backs us.  I was at the gas station the other day in Holland, and there were two people in front of me that didn’t know me, and they were like, ‘Did you see that Zeeland East student section?  They were pretty sweet.  I think we should go over and watch one of their games,’” Courtright said. “And I was like (nodding my head and smiling).”

Zeeland East athletic director Tim Ritsema met with the section leaders at the beginning of the school year and told them about his experience as part of the Holland High student section in 1985-86. Ritsema explained that this year’s Coop belonged to these seniors, and it was up to them to make the most of it.

If a class was going to raise the Coop to elite status, these seniors made sense to take that challenge. Back when they were in junior high – and often to the surprise of opposing fans – Elzinga and some classmates would paint up and root on their middle school basketball teams. When Zeeland East finished Class B boys basketball runner-up in 2009, Rebhan and a few of his eighth-grade friends snuck into Breslin Center with high school student tickets, finally getting their first taste of being part of the Coop.

When the Battle of the Fans II was announced early this fall, Ritsema forwarded the information to Coop leaders and told them they should give it a shot.

All seven main leaders play sports – football, baseball, golf and track. The Coop is like their winter sport, and has allowed them to form friendships with classmates they didn’t necessarily know well before.

Zeeland East’s students have developed another tradition over the last two years that they fully expect to continue long after this group of leaders is gone.

The High Five Hallway started during the fall of 2012 as something funny done by a few of the seniors, who on football game days would give each other high fives and yell while intersecting in the hallway that leads to the doors and pathway between Zeeland East and Zeeland West, which sits adjacent to the Chix campus.

Students at the schools share classes throughout the day, so often a number of them are crossing between the two schools. Beginning during football season this fall, Rebhan on game days would re-enter East after his classes at West and begin a 10-second countdown. East students in the High Five Hallway would arrange in two lines facing each other, and spend about two minutes of the eight-minute break high-fiving each other while traveling the winding corridor.

It’s said there’s no drama in the Coop, just plenty of camaraderie. It starts in the High Five Hallway. Could it end with a Battle of the Fans championship banner?

“I was dating a girl from (Zeeland) West and I went over to her house the day after the East-West game. Her dad was talking to me about the Coop for like an hour,” Elzinga said. “He didn’t mention a thing about the game, except for that we won.  I was like, ‘West played really well,’ and he said “Yeah, and you guys looked like you were having a lot fun.’”

Subway is a sponsor of this season's Battle of the Fans II contest. 

PHOTO: (Top) The 250-member Coop takes its place in the end zone bleachers during Friday's game against Muskegon Mona Shores.  (Middle) Trent Courtright (#14) leads the Coop in one of its many in-game cheers.  (Video Above) The High Five Hallway, as captured by students, before its Feb. 5 basketball game.  (Photos courtesy of Kurt Van Koevering, Zeeland Record.)

Performance of the Week: West Bloomfield's Elizabeth Eichbrecht

November 28, 2025

Elizabeth Eichbrecht headshotElizabeth Eichbrecht♦ West Bloomfield
Senior ♦ Swimming

Eichbrecht finished her high school career last week by completing career Finals sweeps in the 200 and 500-yard freestyles at the Lower Peninsula Division 1 championship meet at Oakland University. She set all-Finals records in both races, swimming a 1:45.05 in her 200 prelim to break the 2007 record set by past Canton star and later Olympic medalist Allison Schmitt. Her 500 prelim time of 4:42.00 broke the 2017 record set by Grand Ledge's Lola Mull.

Eichbrecht went on to swim 1:45.98 in the 200 and 4:42.89 in her championship races to win them by more than 5 and 16 seconds, respectively. She had entered the meet with seed times of 1:45.48 and 4:41.54. She improved on her Finals times from a year ago by three seconds in the 200 and nearly 10 in the 500. Eichbrecht will continue at Indiana, which is coming off a record fourth-place finish at last season's NCAA championship meet. 

@mhsaasports 🏊‍♀️POW: Elizabeth Eichbrecht #swimming #westbloomfield #highschoolsports #performanceoftheweek #MHSAA ♬ Bright and fun upbeat pops, Kids, Animals, Pets, Fun, Cute, Happy, Playful, Upbeat(1465232) - SAKUMAMATATA

@mhsaasports 🏊‍♀️POW: Elizabeth Eichbrecht #funfacts #tiktalk #performanceoftheweek #highschoolsports #MHSAA ♬ Girly and cute synth pop - SAKUMAMATATA

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MHSAA.com's "Performance of the Week" features are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

Previous 2025-26 honorees

Nov. 20: Brady Kieff, Blanchard Montabella football - Report
Nov. 13:
Ella Laupp, Battle Creek Harper Creek swimming - Report
Nov. 7:
Hunter Eaton, Charlevoix cross country - Report
Oct. 31:
Stephen Gollapalli, Lansing Christian tennis - Report
Oct. 23:
Talya Schreiber, Pickford cross country - Report
Oct. 16:
Avery Manning, Dexter golf - Report
Oct. 9:
Brady Van Laecke, Hudsonville football - Report 
Oct. 2:
Sarah Giroux, Flat Rock volleyball - Report
Sept. 25:
Sam Schumacher, Portage Central tennis - Report
Sept. 18:
Kaylee Mitzel, Saline field hockey - Report
Sept. 11:
Natasza Dudek, Ann Arbor Pioneer cross country - Report
Sept. 4:
Kate Posey, Big Rapids golf - Report

(Photos courtesy of the Eichbrecht family.)