MHSAA Teams Up for Leadership Training
October 2, 2014
By Rob Kaminski
MHSAA benchmarks editor
Nothing strengthens a community like neighbors working together. The same can be said for organizations whose missions and goals are closely aligned.
Welcome to East Lansing, where the MHSAA and the Michigan State University Institute for the Study of Youth Sports share geographical boundaries and the same philosophies for educational athletics.
The ISYS mission, as stated on its website, is as follows: “The mission of the Institute for the Study of Youth Sports is to provide leadership, scholarship and outreach that ‘transforms’ the face of youth sports in ways that maximize the beneficial physical, psychological, and social effects of participation for children and youth while minimizing detrimental effects.”
That should sound familiar to athletic leaders within the MHSAA.
Key to the relationship between the MHSAA and the ISYS was the hiring of Dan Gould to the MSU faculty in 2004. Director of the ISYS, he helped to facilitate one of the first major initiatives between the ISYS and the MHSAA, which was to revamp the coaches education program, replacing the PACE program with the Coaches Advancement Program (CAP). Dr. Larry Lauer of the ISYS was heavily involved in creation of the CAP under the direction of MHSAA Assistant Director Kathy Vruggink Westdorp.
At the same time, Dr. Gould also led a study with athletic directors and coaches throughout the state to understand the greatest issues in high school sports. Additionally, to continue the ISYS mission to disseminate research findings, Dr. Marty Ewing, Dr. Gould, and a number of the ISYS graduate students have been presenters at the MHSAA Women in Sport Leadership Conference.
Such services have now become a natural fit into the development of the MHSAA’s student leadership programs, providing huge dividends to those in the ISYS program and the MHSAA.
“The mutually beneficial relationship led to a joint project to enhance student-athlete development with a specific focus on leadership development,” said Scott Westfall, one of two ISYS graduate students who work closely with MHSAA Director of Brand Management Andy Frushour.
Frushour spearheads the student-based programs at the MHSAA with assistance from Andi Osters and Paige Winne. Among the first ISYS students to work with the MHSAA were Dana Voelker and Jed Blanton, who helped conceptualize the Captains Clinics curriculum. Today at the clinics, ISYS graduate students lead one-day seminars that provide student-athletes with insight on how to understand themselves as leaders, build key leadership skills and handle tough situations on their teams.
Currently, Westfall and Scott Pierce are the ISYS members providing their time and expertise with the MHSAA Student Advisory Council, Captains Clinics, and a new Online Captains Course set to debut this school year.
The Course is student-driven, with two SAC members serving as the faces of the program. Such peer delivery is vital to delivering the messages.
“Students often view leadership from teachers, coaches and administrators as regular, everyday activity. While adults are highly respected figures, students often see adults as outsiders who do not fully understand what it is like to walk a mile in their shoes,” Westfall said.
“The power is rooted in the peer-to-peer relationships and mutual empathy, as student-athletes are very close in age. Student-based leadership is often held with higher validity because the student leader is likely experiencing many of the same adversities and temptations as the peers on his or her team.”
Adding value and credence to the opinions of the ISYS staff is the fact they are steeped in research. The ISYS can gear its efforts to surveys and field studies that the MHSAA, due to staff constraints, cannot. It’s what the ISYS does; it’s the forte of its staff, and the findings help to shape CAP, the SAC and Captains Clinics.
“Research tells us that when kids get to middle school and high school, peer comparison has a really strong influence on how students and student-athletes act and behave,” said Pierce. “Based on this, we believe that student leaders can, and do, act as important role models on the field and in the classroom.
“It is not always easy for students to stand up as leaders because often times this means standing up and being different. So while student-based leadership is vitally important, it doesn't happen automatically. It needs to be talked about and developed over time.”
The MHSAA Captains Clinics and upcoming online course, it is believed, are examples of programs which can develop leaders.
“One of the leadership quotes we used in Tier 1 of the online student leadership course is from Vince Lombardi. It states: ‘Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile,’” said Westfall. “This type of sentiment, combined with the joint belief between the ISYS and the MHSAA that leadership skills can be taught and cultivated, leads us to believe that leadership can be developed in an individual.”
Through such development, real inroads can be made to promote sportsmanship, teamwork and citizenship in school sports. It’s a worthwhile endeavor for participants, both attendee and instructor.
“Our staff finds the MHSAA Captains Clinics to be some of the most enjoyable and rewarding work that we do,” Pierce said. “The events focus on building leadership in the student-athletes, and give us (ISYS) an ideal opportunity to put our research and scientific knowledge into practice with the students and have a lot of fun doing so.”
Throughout the year, Frushour works with schools and conferences to schedule dates and locations for the clinics. For each day-long clinic, three to five ISYS staff lead a series of workshops for high school student-athletes. The workshops focus on building the four key pillars of leadership – motivation, communication, positive peer-modeling and team cohesion – and have the students involved in discussions, group activities, journaling and role plays.
“We are always trying to find new ways to integrate the new knowledge that we acquire about leadership and trying to reach as many students as possible,” said Pierce, alluding to the forthcoming Online Captains Course. “The online course aims to build off the great things the MHSAA and the ISYS have done with the Captains Clinics.”
A tremendous amount of enthusiasm surrounds the project, and for good reason. The track record of the MHSAA-ISYS partnership reflects a successful venture that might just be hitting stride.
“Over the past 15 years, the relationship between the ISYS and the MHSAA has blossomed. It is to the credit of the forward-thinking MHSAA staff members along with the ISYS faculty and graduate students that this relationship is stronger than ever,” Westfall said. “With the arrival of Dr. Karl Erickson to the ISYS this fall, the upcoming MHSAA coaching requirements for CAP courses, and the launch of the Online Captains Course, the future looks bright for the ISYS-MHSAA team.”
PHOTO: Scott Westfall from the Institute for the Study of Youth Sports conducts a Captains Clinic session as part of his work with the MHSAA.
Century of School Sports: MHSAA Blazes Trail Into Cyberspace
By
Geoff Kimmerly
MHSAA.com senior editor
January 9, 2025
When the MHSAA took its first footsteps into cyberspace in 1996 – and then officially launched MHSAA.com on Aug. 15, 1997 – the jump into the internet revolution was to help characterize the MHSAA’s focus on the future, according to a Muskegon Chronicle report quoting then-executive director Jack Roberts.
Predicting how that future would quickly and continuously unfold may have been anyone’s guess. But over the next nearly three decades, MHSAA.com has grown, evolved, added a companion website and then united them into a single valuable landing spot not just for those who work to make our games happen, but the millions who cheer for them as well.
The first rendition of an MHSAA website reached the World Wide Web during Fall 1996 with an American Online (aol.com) URL and included rankings for the MHSAA Football Playoffs. The official version 1.0 of MHSAA.com launched just about a year later, anchored by what would be the website’s priorities for the next 15 years – an area titled “Administration” containing tools primarily for school administrators, a “Services” section highlighting sportsmanship, scholarship and safety; and “The Games” that included sport-by-sport details on rules changes, tournament assignments and historical information.
The MHSAA reported more than 12,000 visitors to its online home during October 1997 – about 400 daily, with the weekly football rankings the largest draw. A little more than a year later, in November 1998, the MHSAA enjoyed its biggest month to date with more than 2,500 visitors daily to climb past 850,000 since the launch of the website. More than 58,000 of those views came during the release of that season’s Football Playoff pairings, and another major draw was the “Games Wanted” page listing teams looking for opponents, which was athletic directors’ biggest ask when surveyed two years earlier on what they wanted most from an MHSAA website.
MHSAA.com already was pushing far ahead of the curve, especially when it came to state school sports associations. But that start was only slightly a sign of things to come. The website has taken on a life that far surpasses any “much has changed, much has stayed the same” scenario.
Truth be told, the goals for the website have not changed in several years – MHSAA.com has provided a place for member school administrators and coaches, and game officials, to do their daily MHSAA-related business. But that mission has been joined by a growing emphasis on telling the story of school sports to the growing number of fans paying us a visit.
What’s changed is how the MHSAA has delivered on those missions.
The website’s design evolved during the final years of the 1990s and first decade of the 2000s, following the fast-moving progression across the internet. Navigation – getting users where they want to go easily – became the buzzword, and adding more and more information to the site meant adding better avenues to find and organize it.
The MHSAA redesign carried out during the 2009-10 school year – the first built by now-longtime partner Gravity Works Design & Development in Lansing – propelled the website in a big way toward what you see today. Navigation menus now remained a static part of every page as users navigated within the site. A large action photo was placed at the top of the front page to bring it to life, as were feeds from the MHSAA’s well-followed social media accounts and a video player highlighting the growing broadcast and video presence.
And then came the largest leap. In late 2011, the MHSAA became one of two state associations nationwide at the time (along with Arizona) to begin creating its own fan-focused editorial content. In January 2012, the MHSAA launched its Second Half website as a home for feature stories, blogs, videos and coverage of MHSAA Finals, produced mostly by longtime media members operating as correspondents from their various regions of the state.
For the 2008-09 school year, MHSAA.com had attracted 19.2 million page views. For 2013-14, the count (including both the main and Second Half sites) totaled 22.5 million. That jumped to 27.2 million for 2018-19. And the most defining design change was still ahead.
While the Second Half’s article content had begun to draw nearly 1 million page views annually – a success considering the state has about 170,000 high school athletes – that content remained separated from an already-robust amount of schedules, scores, results and records data the MHSAA had published on its main site over 25 years, plus all the other postseason promotion and information fans had begun to seek.
So in 2022, the MHSAA made one more big jump to land at the website you’re visiting today.
Paying special attention to not disrupt the work of school people using the site for administrative purposes, the MHSAA closed down Second Half and brought all that content to the front of MHSAA.com – for the first time making the front page of the main website fan-focused. That emphasis on spectator experience continued with new, easier-to-understand navigation, and redesigns of sports pages to better promote MHSAA Tournament events and Michigan Power Ratings (MPR), ticket ordering and record book information fans seek. All of the tools school sports people relied on in the past remain, just flip-flopped with the stories and stats that tell our story to a growing audience.
This new version also is geared differently to better serve an audience that has moved significantly toward viewing on phones. Roughly 70 percent of MHSAA.com page views are coming on mobile devices, and this latest design was built to be responsive and best-serve that visitor preference.
The response to the most recent redesign indeed tells the rest of the story – 38.2 million page views during 2023-24, a 40-percent jump from five years earlier. The largest-drawing single day of the school year was March 1, 2024, with nearly 444,000 views as that year’s Winter tournaments began their final month. Team schedule pages in 2023-24 drew 13 million views, with 2.1 million views of tournament brackets and 1.7 million of the statewide scores page. The site’s editorial content – all of those features, game stories and more – were up to 1.65 million views.
MHSAA.com remains what it’s always been, but now it’s so much more – and no doubt, the best is yet to come.
Previous "Century of School Sports" Spotlights
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read
PHOTOS (Top) Clockwise from top left are images of the front page of MHSAA.com from the years 1998, 2005, this week and 2014. (Middle) This is the front page of the MHSAA's Second Half site from June, 16, 2017.