'Battle for the Bell' Rings for 110th Tilt
October 5, 2016
By Tom Kendra
Special for Second Half
The Whitehall vs. Montague football game actually begins on Thursday night far away from any football field, with a huge crowd from each town, bands, cheerleaders, players, coaches and school officials.
For the coin toss.
In a scene reminiscent of a Revolutionary War battle, the aforementioned delegations marched toward each other on the evening of Thursday, Sept. 22, and met – Whitehall in red and Montague in blue – on the bridge over the White River, which separates the two northern Muskegon County towns.
No shots were fired or punches thrown, but simply a coin was tossed high in the air by veteran MHSAA official Chuck Hulce (who, by the way, coached Montague from 1969 to 1977 and then Whitehall from 1979 to 1981) and the 110th edition of the “The Battle for the Bell” was underway.
“This is something I’ve been dreaming about my whole life – playing Whitehall, the cross-town rival where I know everyone, my senior year,” said Montague senior wide receiver Josh Weesies. “It’s huge for me. We’ve been grinding all summer just thinking about this game.”
Montague, with a population of 2,361 and covering 3.27 square miles, boasts the World’s Largest Working Weathervane and 1961 Miss America Nancy Fleming – and boasted a 59-48-2 edge in the all-time series over Whitehall heading into this year’s game.
Whitehall, with a population of 2,706 and covering 3.79 square miles, counters with the historic Howmet Playhouse and 11-year Major League Baseball player and Gold Glove winner Nate McLouth, who quarterbacked the Vikings to back-to-back wins in the series in 1998 and 1999.
The game has always been about bragging rights, but this year’s clash was much more. For the first time since 1985, both teams came into the game undefeated and both were state-ranked. Whitehall was 4-0 and ranked eighth in the Associated Press Division 4 poll, while Montague was also 4-0 and ranked sixth in Division 5.
The pre-game festivities on Sept. 22 were all about White Lake area unity as the two communities came together for a “Pink Out” event to raise money for St. Jude’s Hospital and the fight against cancer – and the marching bands even performed together on the field before the game.
Then it was time to take sides.
“This rivalry is very special for me,” said Whitehall senior quarterback Casey Huizenga. “I know all the Montague kids. We’re friends, but during this game we’re going all out.”
Huizenga and Whitehall actually struck first in the game, which was played on a perfect early fall night in front of 5,000 fans at Montague.
Whitehall junior Tylor Russell returned the opening kickoff deep into Montague territory, setting up a 1-yard plunge by Huizenga for a quick 6-0 Vikings’ lead.
But it didn’t take long for Montague’s myriad offensive weapons to come out. On the ensuing possession, Montague senior quarterback Dylan Stever (good friends with Huizenga, incidentally) connected with junior Jake Jancek on a 16-yard touchdown pass to tie the score.
Jancek was the first of six Wildcats to score touchdowns in the game, which featured 40 points in the first quarter alone, with Montague holding a 27-13 edge. Also scoring for the Wildcats were junior Eddie Caviedes, sophomore Bryce Stark, Weesies, sophomore Kenyon Johnston and Stever.
The difference in the game was Montague’s defense completely shutting down the Whitehall offense after the first quarter.
Whitehall’s only score after the first 12 minutes was a 90-yard interception return by junior Justin Brown in the fourth quarter, which completed the scoring in a decisive 41-20 Montague victory. The night ended with fans heading for their cars and the Wildcats ringing the red, white and blue victory bell for the ninth time in the last 11 years.
“It’s fun to be here with the whole community at one game,” said 13th-year Montague coach Pat Collins, who played quarterback and led the Wildcats to the 1992 Class CC championship game at the Pontiac Silverdome, where they lost to Detroit dePorres, 12-7. “It’s a real special moment every year up here.”
Collins has turned Montague into a state football powerhouse, as it’s made the MHSAA Playoffs in 11 of his first 12 seasons as head coach. What is more impressive is what his teams have done once they get there. Montague made it at least to the third round of the playoffs eight straight years from 2004 to 2011, at least to the Semifinals five straight years from 2005 to 2009 and won back-to-back Division 6 championships in 2008 and 2009.
Montague (5-1), which was upset by North Muskegon in the rain on Sept. 30, is heavily favored at Hart this week, which would set up a showdown at Muskegon Oakridge (5-1) on Oct. 14 for the West Michigan Conference title. For the playoffs, Montague’s enrollment has increased to 414 and the Wildcats are now considered a “bubble team” which could end up in either Division 5 or Division 6.
Whitehall (4-2), a larger school with 654 students, could clinch its third-straight Division 4 playoff berth with two wins over its final three games, starting with this week’s showdown at Ravenna (4-2).
While Montague has been a model of stability with just two head football coaches during the past 31 years (Ken Diamond from 1986 to 2003 and Collins from 2004 to present), Whitehall has been just the opposite.
The Vikings have had five different head coaches since 2002, but it appears they have found their man in Dewitt native Tony Sigmon, who has a 19-9 record over the past three seasons after a 1-8 start in his first season in 2013.
For Sigmon, the first step to competing for West Michigan Conference titles and MHSAA playoff victories is being able to consistently go toe-to-toe with rival Montague.
“This game, this rivalry is what high school football is all about,” Sigmon said. “It’s a game that has become a huge community event, and it drives both teams to keep getting better.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Montague players gather to ring the trophy bell after Montague defeated Whitehall, 41-20, in the "The Battle for the Bell." (Middle) Montague junior Jake Jancek elevates to grab this 16-yard touchdown pass from Dylan Stever in the first quarter, while Whitehall's JoJo Dowdell defends. (Below) The Whitehall and Montague bands performed together before the big game between the two northern Muskegon County schools. (Photos by Tim Reilly.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)