Behind Scenes, St Mary's Goes to Goddard
September 27, 2016
By Keith Dunlap
Special for Second Half
As a coach and athletic director at Orchard Lake St. Mary’s over nearly three decades, George Porritt has been asked plenty of times to recall details from his football program’s storied past.
That comes with coaching a program that annually has a roster full of highly-touted high school players coveted by college recruiters and has seen the best not only shine for prominent college programs but also NFL organizations (see Allen Robinson of Jacksonville).
“When was the last time a player did that?”
“What is the school record in this category?”
“How often has your team done this in a season?”
“When was the last time you lost to this opponent?”
Porritt’s answer is usually quick and consistent.
“Ask Robin Goddard,” Porritt typically says.
For the past 40 years, turning to Goddard has been a frequent option for anyone around St. Mary’s, and for that matter, other schools around the state.
It is why there will be lots of people in the prep sports community thinking of him when he has surgery on Thursday to break up kidney stones that have been bothering him during recent weeks.
Goddard each year puts together media guides with records and teams at St. Mary’s that go all the way back to the early 1900s. (See "Michigan's Football Past: A Must Read")
He can easily point out the fact that St. Mary’s won a state basketball championship in 1933, lost in the state basketball semifinals in 1919 and won its first state baseball championship in 1913. (Note: The MHSAA was not formed until Dec. 1924; previous championship tournaments were hosted by various entities around the state.)
“If he doesn’t have it in something, he finds it right away,” Porritt said. “He goes to the library and he tries to dig it up. He calls the other school and has done it for years. He keeps a great history of our school.”
Surely though, there have to be times when people raise their eyebrows at Goddard and wonder how he can possibly get accurate information from a century ago, right?
Actually, not really.
Not around St. Mary’s, anyway, even if it is hard to fathom for many others that high school sports in Michigan actually did exist before the start of World War I.
“I won’t even challenge him,” Porritt said. “I know he found it somewhere. He’ll tell other schools what their records are historically, and they don’t even know what theirs is. He has fun doing it and will go anywhere and find any way to find out the history of whatever he is looking into.”
Goddard’s importance to the school isn’t limited to being arguably the Encyclopedia Britannica of prep sports in the state of Michigan.
Also a facilities coordinator and valuable fundraiser, Goddard has spearheaded projects to put a track and lights at the football field, and was the architect of one of the most ambitious and out-of-box ideas ever seen at the school – the red artificial playing surface now on the football field.
During Labor Day weekend in 2011, Goddard flew to Cheney, Wash., to meet with officials at Eastern Washington University, which at the time had the only red-colored artificial football field in the country.
Goddard picked the brains of the folks at Eastern Washington, came home and started a fundraising effort to try and secure $600,000 to bring a red-colored artificial surface to St. Mary’s.
By the following spring, the funds were raised and construction began on the field that was ready by the start of the 2012 season.
At the time, it was the third red-colored field in the country in addition to Eastern Washington and a high school field at Canyon High School in Texas.
Goddard also helped start the annual Polish Country Fair that takes place on the St. Mary’s campus every Memorial Day weekend, which is one of the most regularly-attended festivals in the Detroit area.
Len Karschnia, an administrator and assistant coach for the both the football and basketball teams at St. Mary’s, said when Goddard gets in touch with alums who have the means to donate back to the school, there usually is no hesitation because of their respect for Goddard.
“They always trust Robin to do that,” Karschnia said. “Everything he does (is) for the kids and the school, and that is why nobody is really reticent to give back to any projects that he runs because if he tells you on Tuesday he wants $500 to put up a banner in the gym, on Thursday the banner is up and done and there is a plaque on the wall saying thanks to whoever gave it to him.”
A staple at the school since he arrived in 1976, there obviously will be a lot of prayers and well-wishes around the state for a speedy recovery from surgery.
“He is a guy that whatever St. Mary’s needs, he’ll do it and he doesn’t need any fanfare for his good deeds,” Karschnia said. “It’s all for the kids, for George and for the school. That is really his value.”
PHOTOS: (Top) Orchard Lake St. Mary's takes on Detroit Cass Tech on its home red turf in 2012. (Middle) Tucked away in the McLane Stadium bleachers, Robin Goddard watches the Eaglets' run to the 2015 Division 2 baseball championship. (Top photo by Terry McNamara.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)