Gaylord's Teams Pursue Return to Elite
September 23, 2015
By Dennis Chase
Special for Second Half
GAYLORD – Gaylord High School is in the midst of a football revival.
Gaylord St. Mary is hoping it can say the same in a few years.
Gaylord High is 4-0 and, among various media polls, ranked as high as No. 4 in Division 3. The senior-laden Blue Devils will be put to the test Friday, facing another unbeaten, Traverse City Central, on the road.
St. Mary, challenged by numbers, is 0-4. With just five seniors on the 25-player roster – there’s no junior varsity team – the Snowbirds are building for the future behind a "solid" sophomore class.
"We realize we're behind the eight ball in terms of numbers," St. Mary coach Kevin O'Connell said. "But we're very encouraged about what's coming up.
"We start six to seven sophomores on each side of the ball, plus a freshman. We're very young. We're a JV team playing on Friday night. We're OK with that because over the next two or three years we anticipate being very competitive."
Gaylord coach Will Cleaver can relate to that. Two years ago, in his first season back after a five-year hiatus, the Blue Devils started 0-8 before closing the campaign with a win over Alpena.
"That was a grind, a tough season," Cleaver said. "Our kids really had to learn a lot of things. We just weren't competitive."
But those underclassmen in 2013 stepped up, leading the Blue Devils to a 5-4 mark and near-playoff berth last season.
"The thing I was most proud about in 2014 was that we were competitive in every game," Cleaver said. "There were no blowouts, like in 2013. We were making progress."
The progress has continued. With the senior class leading the way, Gaylord football is returning to where it was when Cleaver first ran the program from 2000 to 2007. The Blue Devils went 55-24 during those eight years.
"It's exciting to be in the situation we're in now," Cleaver said. "We're pleased with how our kids are progressing and responding. We've got some pretty good players. That makes it easier."
One of those players is senior running back/safety Shane Foster, who rushed for 148 yards and four touchdowns in last week's 52-8 win over Ogemaw Heights. Foster was on the varsity as a sophomore in 2013 – a time when success was elusive. Gaylord slipped to 7-38 in the five years after Cleaver left following the 2007 season.
"It's all about mindset really and that (2013) team didn't have a good mindset,” Foster said.
That's changing now.
"Last year we went 5-4," Foster said. "Obviously, we want to do better than that and make the playoffs. We realize we have to come together and work as a team to make that happen."
Gaylord’s athletic director Christian Wilson has watched his school’s progression – and it puts into perspective what St. Mary is going through. Those sophomores who had to play in 2013 have continued to work hard, especially in the weight room, he said, and now are reaping the benefits.
"Sometimes you have those years when you've got a lot of young kids playing," Wilson said. "But it's difficult to win games, especially in the Big North Conference, when your key players are sophomores or even juniors. You need to have senior leadership. We've been blessed with that this year."
"So goes your seniors, so goes your season, as a general rule," Cleaver added.
Seniors dominate the line on both sides of the ball for the Blue Devils. Foster is the leading ground gainer. Another senior, Jacob Freeman, is a threat, too. He returned a kick 60 yards for a score, hauled in a 37-yard touchdown pass from Nick Rowley and completed a 34-yard pass to Rowley on a trick play in the win over Ogemaw.
Rowley, a sophomore, gives the Blue Devils balance. He completed 12 of 15 passes for 170 yards in a Week 3 win over Escanaba.
"Our kids have caught on as to what it takes to win ... what it takes to play at a high level," Cleaver said. "It all has to come together. We have great kids, and I have a staff that does a great job with those kids. It's been very rewarding."
Foster credits the staff for turning the team's fortunes around. It all starts with Cleaver, who left in 2007 to work as a defensive line/quality control coach under Butch Jones at Central Michigan University. He spent the next season coaching inside linebackers at Liberty High School in Frisco, Texas, before returning to Gaylord and helping out in the youth football program.
Cleaver, a financial adviser, said he didn't expect to return to the sidelines at the high school given the commitment it would take to rebuild the program. But his two sons, who were playing in the system, "begged" him to consider it. So a family meeting was called.
"I told them that if I'm going to do this, it's going to take a lot of work and you need to be on board," Cleaver said. "If everyone is not all in, it's not going to be worth it. Everybody voted and said 'Let's do it.'"
Gaylord started 4-0 last season, but a loss to Traverse City Central spiraled into a 1-4 finish.
"After that (loss to Central), it didn't go the way we planned," Foster said.
That's why Friday's showdown is critical for the Blue Devils.
"We're trying to make our statement here for the Big North Conference (title)," Foster said.
At St. Mary, there is no league title to play for this season. The goal is long range – boost numbers in the program. With Manistee Catholic Central switching to 8-player this fall, St. Mary is now the smallest Catholic school playing 11-player football in the northern Lower Peninsula. In fact, the Snowbirds, who co-op with Alba, are the sixth smallest program in the state with 133 high school students – 91 at St. Mary, 42 at Alba.
With three Ski Valley Conference members – Bellaire, Pellston and Onaway – playing 8-player, there was talk in the community about making that switch, too. But that's all it was – talk. Since then the school's made a commitment to 11-player by joining the Northern Michigan Football League, with play starting next season.
"We feel there's a good future here," new athletic director Jeff Hunter said. "We obviously have to work at increasing our numbers. The economy really hurt us for several years. It hurt everybody. This is a choice for people to send their kids here. We've seen our numbers go from the mid-60s (three years ago) to back into the 90s. I would like to see us with 150 kids in this high school in the next five years. We're working really hard."
Five of the 25 players on the roster are from Alba. Hunter said he's looking at other "co-op opportunities" as well in order to strengthen the program, although he did not want to elaborate at this time.
"Everybody wants us to be competitive, most everybody wants us to stay 11-man," he said. "I have some things in the works I'm pushing hard to try and get."
St. Mary has a proud tradition. The Snowbirds went 85-22 over a stretch from 1999 to 2009. They won 10 or more games five years in a row. Twice, in 1999 and 2002, St. Mary finished 13-1, falling in the MHSAA Division 8 Final, first to Mendon (7-6) and then to Waterford Our Lady of the Lakes (13-10).
Cleaver was the coach of the 1999 squad.
Hunter is certain St. Mary has the right coach in O'Connell to bring the Snowbirds back.
"Our current football staff is out of this world, entirely committed," he said. "We're not far from being competitive – three or four athletes. We're in most of these games. There's a lot to come, and Kevin is the guy to lead us."
St. Mary suffered two eight-point losses to start the season – 35-27 to Oscoda and 22-14 to Central Lake. O'Connell would like to have those games back.
"You can't turn the ball over five times one week and four the next and expect to win," he said.
The Snowbirds then ran into two of the area’s powerhouse teams, unbeaten and state-ranked St. Ignace and Johannesburg-Lewiston.
"We're taking our lumps right now, but we're definitely headed in the right direction," O'Connell insisted.
"We have a solid group of athletes in our sophomore class. They're physically big enough to play. And we have a nice eighth grade class coming up."
O'Connell is putting added emphasis in a strength and conditioning program for all high school athletes, regardless of sport.
"We're making great headway and our kids, boys and girls, are getting on board with it," he said. "We want to be able to jump higher, run faster and be more explosive. Last I knew, those (concepts) applied to every sport."
With such a young roster, O'Connell admits he and his staff are spending more time teaching fundamentals than in the past when the school had a JV team. They're also trying to develop the mental aspects of the game, such as working with players in analyzing situations in order to slow the speed of the action down so it's not overwhelming.
O'Connell feels for the younger players who are not ready for varsity, but are thrust into competing with older players. He said they miss out "on those formative years" at the JV level where they can grow, learn the fundamentals, gain confidence and get game repetitions while playing opponents the same age.
Hunter hopes this is just a blip.
"Our intent next year is to have a JV team," he said.
With several smaller schools, especially in the northern Lower Peninsula, turning to 8-player to keep programs alive, O'Connell is concerned about the future for those who elect to stay in the 11-player game. As more Division 8 schools make the switch, more Division 7 schools drop down to create equal numbers for the playoffs – widening the enrollment gaps within the division.
But St. Mary is moving forward, ready to tackle the challenge. Hunter, a pilot for Southwest Airlines, thinks the program is ready to take off.
"Kevin believes we can be successful," he said. "A quality football program is one of the cornerstones to a growing school. A lot of people don't like (to hear) that, but I think it's true. A great athletic program is a draw.
"I'm hoping next year you're writing a different article, and that article will say here's the way to success."
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Gaylord defenders stack up an Ogemaw Heights ball carrier during last week's win. (Middle top) Gaylord coach Will Cleaver addresses his team after a victory. (Middle below) St. Mary junior Josh Nowicki looks upfield for an opening. (Below) Older brother Adam Nowicki, a senior, turns the corner during the Snowbirds' game against Central Lake. (Gaylord photos by Rob DeForge/RD Sports photo; St. Mary photos by Bill Serveny/Gaylord Herald Times.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)