Howell Names Field for Longtime Leader
August 30, 2018
By Tim Robinson
Special for Second Half
If you got the impression that John Dukes has been around Howell football forever, you wouldn’t be far off.
His association with the program began before high school.
“When I was a kid, I used to live near Page Field (Howell’s former athletic complex), and I would go out and watch football practice,” Dukes said. “I was at practice all the time, and the coach said, ‘If you’re going to be here all the time, you may as well get some water for the boys while they’re practicing.’”
That was in 1963, when the Highlanders went 9-0.
A little more than 55 years later, Dukes will be honored tonight when the field at Howell’s Memorial Stadium will be named John Dukes Field.
Howell football coach Aaron Metz began the drive to name the field after Dukes when it was determined the old turf, installed in 2004, needed to be replaced.
“We have a commitment award named for John,” he said. “If you play football for four years, you get the John Dukes Commitment Award. We put a committee together with people who have been around Howell for a long time, and when you ask anybody, they say there’s not a person more deserving than John Dukes.
“So I ran it up the ladder to the athletic director and superintendent, and, to be honest, it was a pretty easy process because no one could find anything bad about John,” Metz added. “We’re excited to have the opportunity to do it.”
Dukes was a three-year varsity player at Howell and then played at Alma College, where his teams won three league championships.
With the exception of six years at Hartland coaching under his son, Marcus, John Dukes has been affiliated with Howell football for 46 years, including 25 as the head coach.
After graduating from Alma in 1972, Dukes got a teaching job at Howell and was an assistant freshman coach for a season and a varsity assistant for two before taking over as head coach at age 25.
“My philosophy at the time was I wanted to help the kids enjoy playing football and help them to be successful at it,” he recalled. “The previous three years our record wasn’t very good. That was one of my objectives, was to make it fun.”
He then talked about his first season with a little self-deprecation, a common thread in most conversations with Dukes.
“I remember my first game,” he said. “Because I played defense in college (Dukes was a linebacker), I thought we were going to be a really good defensive team. We played Fenton in my first game, and we lost 32-19, so my defensive prowess wasn’t good at the time.”
The Highlanders lost six of their first seven games that season, but won the last two and went 8-1 three seasons later.
In all, Howell had winning records in 15 of his 25 seasons, but one group of players stood out for an entirely different reason.
“We had a period of time (1989 and 1990) where we weren’t very good, and we lost 17 games in a row,” he said. “But those kids were wonderful kids to coach. They came to practice with energy all the time, and from a coaching standpoint, it was wonderful to coach them during the week. Now, Fridays were a different story, because we didn’t play very well on Fridays, ever.
“But the real thing that stands out with that group was the very last game of their senior year we beat (Waterford Kettering), and you’d have thought we’d won the Super Bowl,” Dukes continued. “Those kids who were seniors, that was their first football victory in high school. It was an amazing time. We had several teams with good players, and I really enjoyed coaching them, too, and I don’t want to leave them out. But that really stood out in my mind, in that they came out to work every day.
“Over a period of time of losing that many games, sometimes, it’s not fun and it’s not fun for them or the coaches. But we had a very enjoyable time over that two-year period, regardless of the fact we didn’t win any games.”
His perspective is consistent with the principles by which he ran his program.
“These weren’t original to me,” he says, “but the three things I always told our kids was your faith should be your number one priority, your family should be your number two priority. Football, when school hadn’t started, should be number three. And when school started, school became three and football became number four. We tried to base everything we did on these priorities in our lives. Sometimes those things cross over and mix and match. When they do, then you have to step back and say what is really important here?”
Dukes resigned after the 1999 season.
“There were a lot of things and I don’t know if anything in particular,” he said of his decision. “I had been doing it for 25 years, and we had a string of years where we were 6-3. So we were OK, but I felt it was time to be done with it.”
His self-imposed exile lasted one season. He had a couple of stints as an assistant coach when he finally decided to retire for good in 2006.
“No sooner had I done that, my son (Marcus) called me up and said he just got the Hartland job,” Dukes recalled. “He said, ‘Dad, you have to come here and help.’ So I went there for six years. Then he resigned, and I thought I was going to be done again.”
After another stint as a Howell assistant, John Dukes took the last two years off before agreeing to rejoin the program as a junior varsity assistant this season, as the offensive coordinator.
As it turns out, one grandson, Jackson Dukes, plays on the Howell JV, and John Dukes also is helping coach another grandson, Colin Lassey, on his junior football team.
“When Jackson gets home, I ask him, ‘Did you get yelled at by Grandpa today?” Josh Dukes says. “And when he says yes, I say, ‘Good. You should be getting yelled at.’ So nothing has changed in the 30 years since high school.”
Josh Dukes, the oldest of John Dukes’ three children, joined Marcus in playing football for their father.
“There was never an expectation that we had to be this or that,” Josh Dukes said of himself, his brother and sister, Carrie. “Now maybe he was a little harder on me, but that’s something we were thankful for. I’d rather him be harder on me than any kid on the field, because then the other kids left me alone. They knew it was the same for everyone across the board. He wasn’t going to take it easy on me, my brother or my sister.”
John Dukes coached his daughter, Carrie, when she played middle school basketball.
“The first time he coached me, he came home to my mom and said, ‘I don’t know how people do this,’” she recalled. “‘They’re all crying, half of them don’t think I like them. I don’t know how to do this with girls. It’s a totally different ballgame.’ But he was a great coach. I know some people don’t like their parents coaching them, but I loved having him coach.”
Like her brothers, Carrie Lassey stayed involved with sports. She is now the athletic director at St. Joseph Catholic School in Howell.
“He coached my freshman team a couple of years ago,” she said. “It was third and fourth-grade girls. It’s amazing. He can coach pretty much anybody.”
Indeed, Dukes also coached baseball and wrestling at the varsity level at Howell, and, for a couple of weeks, filled in as a competitive cheer coach when the Highlanders had a temporary vacancy.
“I was more a supervisor,” he said, but serving that role illustrated his commitment to the athletic program as a whole. He was needed, and he stepped in.
Having stopped and started his career so many times, Dukes, now 68, laughs when asked about what he will do when he retires in the distant future.
“I’m sure he’ll be coaching when he’s in his 90s. Maybe triple digits,” jokes Bill Murray, the former Brighton coach who matched up with Dukes’ teams during the second half of Dukes’ Howell tenure. “The guy loves the game, he’s out there and he has a lot to offer. His teams were always well-prepared, they played great defense, were fundamentally sound and when you went nose-to-nose, they were consistent as to what they were going to do. It was a matter of whether you could stop them or not.”
Dukes still keeps up with the Howell varsity, still offers advice when asked, and still enjoys the competition.
“For me, as a head coach, it’s great having a coach (on staff) who has been there and done it to talk to and mentor, even me,” Metz said. “What makes a successful coach, I don’t think, changes, whether it’s been 50 or 100 years ago to the current day. He steered the ship to have an outstanding record (130-95) and also have a huge impact on kids in our community.”
“When people talk to me about my dad, they say he was a dad to them, or like a second dad,” Josh Dukes added. “Or, ‘I wanted to be a teacher because of him.’ These are the things that for us,” referring to his siblings, “is the most impressive part. The kids of players he’s coached, or the grandkids.”
Dukes has the unusual distinction of having coached more congressmen (Mike Rogers and Mark Schauer, who started on the offensive line for Dukes in the late 1970s) than pro football players (Jon Mack, who played for the Michigan Panthers of the USFL in 1984).
John Dukes will give a short speech before tonight’s ceremony, which will take place before Howell’s home opener against Plymouth.
“They’ve given me five minutes, but it will probably be shorter because they want to get the game started on time,” he joked.
“It’s an incredible honor,” Josh Dukes said. “Everyone in our family feels the same way. I don’t think he ever went into this with any intentions of being singled out. It’s a great lesson for our community and our athletes, to see what hard work and effort and care for your community can do, you know?”
During the ceremony, the letters “John Dukes Field,” which were sewn into the artificial turf in Howell’s Vegas Gold, will be unveiled.
“Aaron showed it to me last week when they were putting it in,” John Dukes said, then joked, “I thought (the lettering) was going to be a little trademark sign (sized), and my goodness, it’s bigger than the numbers. It’s a little bit ostentatious for me, I think; wow, that’s quite a tribute. I’m very humbled by it and honored by it and very appreciative of what people have done to make this happen.”
A few days later, Dukes posed for a picture next to his name on the field and chatted with a reporter as they left the stadium.
Then, he turned a corner to the JV football office and kept walking.
Before he became a living legend, John Dukes was a football coach, and there’s a game coming up and his team to prepare.
PHOTOS: (Top) Howell coach John Dukes celebrates his team’s 38-0 playoff victory over Wayne Memorial in 1992. (Middle) Dukes, during the 1991 season. (Below) Dukes stands next to the lettering that will be unveiled Thursday when the school’s field is named in his honor. (Photos taken or collected by Tim Robinson.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)