Tales of the Tape from Bygone Days
September 10, 2014
By Rob Kaminski
MHSAA benchmarks editor
How’s this for a new reality/espionage TV series? Participants have just hours to exchange valuable video to counter-intelligence representatives at random drop points along state highways, then return to home base, study the footage and devise an action plan that same day.
Oh, and there are no cell phones or any other form of portable communication should plans go awry en route.
For longtime Escanaba High School football coach Dan Flynn, it’d be like watching reruns of his days as an assistant coach for the Eskymos. As one of the largest schools in the Upper Peninsula, Escanaba’s road through the MHSAA Playoffs almost always meant facing opponents from below the bridge, which made film exchange a challenge to say the least.
“I’ve logged thousands of miles, maybe more than anyone ever, exchanging film, tapes and DVDs with our opponents during the MHSAA Playoffs,” Flynn said.
“Being in Region 1 geographically, we knew we’d travel,” Flynn added. “And you couldn’t afford to just look at anyone and everyone that you might play. You had to do your homework to narrow down possible opponents if you wanted to go and scout.”
Today, with the MHSAA publishing Football Playoff Points on a weekly basis following Week 4, much of the guesswork as to potential first-round opponents has disappeared.
Additionally, most schools upload game footage to the web within 24 hours following each contest. On Selection Sunday, within minutes after a school’s Pre-District foe is announced, a coaching staff and players can be watching video of their opponent.
“We’d started calling coaches or they’d call me in Week 8 or 9, looking at possible matchups and also planning a place to meet to exchange film,” Flynn said.
Plans had to be firm and communications had to be clear, because once hitting the road, there was no way to contact one another.
“This was before cell phones,” Flynn explained. “I had one of first cell phones, which actually was an old bag phone. I’d accumulate outrageous rates for roaming charges going tower to tower.”
Old-school video exchange might be a thing of the past, but a generation of high school football coaches will never forget gas stations, fast-food joints and 24-hour stores nestled off exit ramps across Michigan.
“On that Sunday night, I’d get in the car, and typically drive to Gaylord, or maybe Grayling. In Gaylord it would be the McDonald’s. In Grayling, it’d be Glen’s Food Market. You’d try to arrange to meet at a place that was open 24 hours,” Flynn recalled. “I always got in the car understanding the meeting would be below the (Mackinac) Bridge. Sometimes we’d get lucky and the meeting place would be the Shell gas station just below the bridge on the Mackinaw City side.”
The 200-mile drive to Gaylord routinely took four hours. The further Escanaba advanced in the playoffs, the more times Flynn wore down the tread on his tires. He specifically recalls a hectic weekend in 1979, when Escanaba traveled to Lansing Sexton and defeated Livonia Stevenson in the MHSAA Semifinals to earn a berth in the Finals the following weekend vs. Detroit Catholic Central. Part of the reward for Flynn was another trip to McDonald’s.
“We came from behind in that Semifinal, and we were thrilled that we were going to the Finals. We got back home late Saturday night, then I got in the car the next morning to meet the Catholic Central coaches at 1 p.m.,” Flynn said.
“Coach (head coach Jerry) Cvengros had a meeting set for 5 or 6 that night. I made it back in time, but our guys were still feeling good about the win, so I suggested we hold off a day before showing them the CC film (16 mm film, by the way). Those guys were pretty good.”
Indeed they were, winning the Class A title the following weekend. The Eskymos, however, would return to the Final in 1981, winning the crown, 16-6 over Fraser, as Flynn no doubt logged more miles in preparation.
The most pressing concern today might be quality of the online video, lighting at the fields, or angle of the camera.
Back in the day, just getting a tape felt like victory.
“One year, I traveled all the way to the southeast part of the state, and the opposing coach simply wouldn’t exchange,” said Flynn, explaining that playoff film exchange at the time was only a recommendation, not a regulation. “I learned later that the coach had video of us from a friend who lived in Escanaba. I left on Saturday morning and came back Sunday night. We did eventually get some film later in the week. We lost by two points, but as coaches we didn’t make it a big vendetta and were up front with our kids.”
The MHSAA Representative Council, which included Flynn at the time, upgraded film exchange from a recommendation to a playoff policy in 1990, when schools were required to supply one another with the two most recent game films.
Even so, and as 16 mm film evolved to VHS tapes and then DVDs, coaching delegates still had to make itineraries for October and November weekends. Sometimes twice in the same weekend.
“Even with advancements in technology as we progressed from DVDs to digital, you still need people to operate the devices,” Flynn said. “I met another coach at the Shell station at the Bridge, but he said our software wasn’t compatible with theirs. I drove back the next day, pushed a button, and it worked. I drove all that way to push a button; 16 mm film would have been better.”
Today’s coaches might be a bit more well-versed in technology than those of Flynn’s era, and it’s a good thing. They likely need MapQuest and a GPS to traverse the regions in Northern Michigan that Flynn and his cohorts knew like the back of their hands.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)