Transformed Shores Continues to Rise
September 8, 2015
By Tom Kendra
Special for Second Half
This is not your father’s Muskegon Mona Shores football team.
Or even your older brother’s.
This is not the team that went its first 51 years of football without making the MHSAA playoffs and whose only traffic jams leaving its parking lot occurred early in the third quarter – when the band was done performing.
Heading into one of the state’s marquee Week 3 matchups at home against perennial Division 1 powerhouse Rockford, Shores is looking to snap a 10-game losing streak against the Rams, which has included some forgettable affairs like a 49-7 loss in 2000 and 10-7 loss last fall, the Sailors’ lone regular-season defeat.
“Great job tonight,” Mona Shores coach Matt Koziak told his huddled players last Thursday night, allowing them a few seconds to enjoy their 2-0 start and a dominating 55-14 win over host Fruitport, before quickly shifting gears.
“But now we have Rockford coming to our place. We can’t make the mistakes we made tonight, or they will make us pay for it. We have to play top-notch.”
The emergence of Mona Shores as a power has changed the landscape of football, not only in the Muskegon area, but West Michigan as a whole. As other Muskegon-area schools struggle with declining enrollment – most notably Muskegon High, Muskegon Heights and Muskegon Catholic Central – Mona Shores is now the largest school in Muskegon County and a legitimate force, bursting onto the state scene with a memorable run to last year’s Division 2 championship game at Ford Field.
After putting up 55 points in back-to-back wins over Holland West Ottawa and Fruitport to open the season (and with their defense not allowing a single point), the Sailors are showing that the 2014 season was far from a flash in the pan.
“Last year we were the hunters; now we’re the hunted,” explained senior quarterback Tyler Trovinger, who set a school record with six TD passes in the Week 2 win over Fruitport. “We have to be great because no one is looking past us anymore.”
The Sailors’ fortunes, and attitudes, began to change in 2011 with the hiring of Koziak as head football coach. He turned out to be the perfect choice, as a 1994 Mona Shores graduate who cut his coaching teeth at Muskegon High School under Tony Annese, serving as offensive coordinator when the Big Reds won MHSAA titles in 2006 and 2008 and as head coach for one year in 2009.
His words upon taking the Mona Shores job in 2011 were prophetic:
“I'm tired of people badmouthing my school,” Koziak told The Muskegon Chronicle at that time. “I’ve heard people say the Shores kids are cake-eaters. It’s not true. There are a lot of blue-collar kids and families there. I’m excited to change the football culture.”
While Koziak knew Shores football history, he also was smart enough to recognize changes that needed to be made – beginning with the installation of the spread option, veer attack which was so effective across town at Muskegon High.
The most notable player was quarterback Tyree Jackson, who Koziak inserted into the starting lineup as a 5-foot-9 freshman. After struggling mightily and making people question whether the new coach was running the wrong system, Jackson sprouted to 6-4 and started throwing to targets like Asantay Brown and Marquon Sargent.
Brown is now a starting safety at Western Michigan University, Sargent is at Grand Valley State University and Jackson is a freshman quarterback at the University of Buffalo, but the Mona Shores system and the athletes haven’t missed a beat.
Trovinger (5-11, 200 pounds) has stepped into Jackson’s big shoes and possesses a cannon for an arm and terrific running ability.
Trovinger’s passing options are nothing short of an embarrassment of riches. Three of the starters in the Sailors’ four-wide attack have already made Division I college commitments – Hunter Broersma (6-2, 190) and Darece Roberson (5-9, 165) to Western Michigan and Kobe Burse (6-3, 205) to Miami of Ohio – with the fourth starter being dangerous Deandre Oakes-Owens (6-0, 175), an all-league selection as a defensive back last season.
“We have a ton of weapons, no doubt,” Trovinger said. “When we’re all focused, we’re a force to be reckoned with.”
The defense is led by two more senior standouts who could possibly sign with Division I schools. Dom Shermeta (6-0, 215) is a Chris Spielman clone at middle linebacker and a battering-ram fullback, and Christian Boyd (6-2, 280) is a run-stuffer at left defensive tackle.
Koziak said a big part of the Shores turnaround is the supportive administration, notably seventh-year athletic director Ryan Portenga, the outspoken, energetic and unapologetic leader of the Shores athletic program.
Portenga has written a book about the Mona Shores football turnaround and the storybook 2014 season, entitled: “Flipping Football: A True Story of Resilience and Transformation.” The book, which costs $20, will be released Friday, in conjunction with the Rockford game.
“It’s a story that needed to be told,” said Portenga, who noted that half of the proceeds from the sale of the book will go to the Shores athletic program.
So … with all of this talent, all this excitement, all this momentum (even a book!), are the Sailors ready to take the next step and knock off the biggest kid on the block – Rockford? Or will the Rams’ mystique win out again?
It’s the same question Muskegon-area residents were asking last October, when the upstart Sailors traveled to historic Hackley Stadium to face the Big Reds, which had downed Shores 14 games in a row. Shores matched the athletes for Muskegon and made believers out of many in a convincing 48-27 victory.
While every eye in Muskegon was on that game, many eyes from around the state will now be on Sailor Stadium when a senior-laden Rockford team comes to town Friday, looking to swat away the latest challenger to its perch atop the West Michigan football heap.
Rockford (1-1) is coming off a 47-0 romp over visiting Holt, and will bring its usual big offensive line, bevy of running backs and unparalleled special teams – especially senior kicker and punter Quinn Nordin, who has committed to sign with Penn State University.
The Rams have extra motivation as coach Ralph Munger has 299 career coaching victories over his 36-year career, the first 12 spent at Frankenmuth and the past 24 at Rockford. His next win would make him the 11th coach in state history to register 300 wins.
Shores is not motivated to deny Munger, but rather to avenge last year’s 10-7 loss at Rockford. In that game, Roberson scored on a 79-yard run on the first play from scrimmage, but failed to score again, fumbling twice in the fourth quarter.
With a huge crowd expected for the rematch, Koziak said his players will be motivated to come out and not let another game against the Rams slip away.
“We talked about how Rockford beat us last year,” said Koziak, who is assisted on the varsity level by Brian Sikkenga, Holsey James and Aaron James, Chris Hilliker and Kyle Brott. “They have that in the back of their minds that they let one get away, and that’s motivation for them.
“I think there’s a new energy for football with what we’ve been able to build the last four years. The community has waited forever for this. They’re ecstatic.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Mona Shores’ Darece Roberson strides for additional yardage during last season’s MHSAA Division 2 Final against Warren DeLaSalle. (Middle) Tyler Trovenger, surrounded by teammates, celebrates his third-quarter touchdown catch at Ford Field. He moved to quarterback this fall.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)