Vandercook Lake Football Returns, Growing Despite School's Decreased Enrollment
By
Doug Donnelly
Special for MHSAA.com
September 17, 2024
A few weeks ago, Daniel Midena noticed someone watching his Vandercook Lake football team practice in Jackson.
Upon some quick investigation, he discovered it was a friendly visit.
“I found out it was one of our alumni,” Midena said. “Turns out he just wanted to congratulate our guys on that win. I told our kids, if we do this right, the community is going to support you.”
The Jayhawks had defeated East Jackson 43-28 on Sept. 6 to win their first 11-player varsity football game since 2018.
“I’m just so proud of the kids,” he said. “They put in a lot of hard work. To just experience that win and to know, ‘Yeah, we can do this.’ That was great for the kids. This is what winning feels like. So many people reached out with congratulations – some people that I don’t even know.”
The last winning season for Vandercook Lake was in 2015. It’s been a rocky road since for the football program, which has struggled to field full varsity teams and win games for the last decade. The Jayhawks moved to 8-player football in 2020 in an effort to save the program, but by 2022 the team was down to 10 players or fewer at times. They lost games that fall by scores of 79-0, 58-0, 65-0 and 70-0 before halting the season.
Midena, 32, a physical education and health teacher at Vandercook Lake, has been the architect of the rebuild. A Brooklyn Columbia Central graduate, Midena took over the Vandercook Lake Middle School football program a couple of years ago and saw some success. One of his teams went undefeated.
Once he entered the picture, the team more than doubled its turnout for football, from 11 players in 2022 to 30 players last season. This year he has nearly 40 athletes participating on the varsity and JV.
“We were at rock bottom,” he said. “I said, ‘Let’s see if we can change this. I was able to reach some of the kids in the hallways. We were able to double the numbers. There were a lot of kids who should have been playing. They just expected to lose here and didn’t want to play. I am trying to change that – to get an expect-to-win mentality.”
He’s also teaching the game to some athletes who never had the opportunity to play youth football or learn the game growing up.
“Still today, I’m teaching things I wouldn’t think I would have to,” he said. “From not playing football, some of these just need to be taught the simple rules. Every day we teach the game more than we play it. They must know the game before they can do it. That was a big thing. We’re literally teaching basic rules and schemes.”
Midena has no trouble teaching the rules of the game. He’s officiated basketball, baseball and football for the MHSAA for several years. Last year he was one of the officials for the 11-player Division 4 Final at Ford Field.
“I think that helps big-time with the rule knowledge and teaching the kids,” he said of his referee background.
Most of all, he’s building relationships with a new era of football players at the Jackson County school. When he was asked to take over the program once the school decided to return to 11-player football, he decided to take off his referee hat and pick the coaching whistle. Having coached several of the current varsity players while they were in middle school was an advantage.
“I feel we have done a tremendous amount of growth from last year to this year,” he said. “I had relationships with them; they knew my expectations.
He is now looking to build consistency in the program.
“Most challenging is consistency,” Midena said. “That is our big word. I still fight numbers every day. Monday, we finished the JV game with 11 players, and we won. That is still a problem. The kids have to learn that you have to show up every day for practice. It’s the process over the outcome. You can’t just show up and think we are going to do okay on Friday.
“We’re still trying to drive home to the kids you have to be consistent in everything you do.”
The Jayhawks are focused on building a foundation for football teams of the future. The current team has two seniors, six juniors and more than 30 freshmen and sophomores.
While he hopes there are more wins on this year’s schedule, he is not taking anything for granted.
“We take things on a game-by-game basis,” he said. “Our goal is to go out and compete and see how we are going to do.”
Some players are pulling double duty, participating in cross country or marching band this fall.
“They run in, I give them some details, and they go out and perform in the band. We share athletes in other sports,” he said.
The Vandercook Lake school district is going through a steady decline in enrollment, something Midena says keeps him up at night. In 2008, the high school enrollment was two students shy of 400. This fall, the enrollment is 190.
“I have to keep reaching the kids that we have here,” he said. “I can only concentrate on the kids we have here at the school. That’s what I am going to continue to do – try to get more kids to come out and play football.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Vandercook Lake’s Leland Barton carries the ball against East Jackson this season. (Middle) Jayhawks coach Daniel Midena, middle, high-fives his players. (Photos by Jeff Steers.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)