NFHS Voice: Football Continues to Thrive
September 25, 2019
By Karissa Niehoff
NFHS Executive Director
When the annual High School Athletics Participation Survey was released by the National Federation of State High School Associations (NFHS) in August, many headlines across the country focused on the drop in the number of boys playing 11-player football. After all, the report showed 30,829 fewer participants than the year before. However, perhaps the most important number was overlooked – 14,247.
Yes, 14,247, the number of high schools with 11-player football teams. While there was a slight decline in the number of participants in many states, the number of schools sponsoring the sport was the highest in five years. In fact, the number of schools last year with 11-player teams has only been topped twice in the survey’s history – 14,262 in 2013-14 and 14,279 in 2010-11.
In addition, smaller schools in some states have shifted to 6-player, 8-player and 9-player football and have had good responses. The survey indicates an additional 156 schools and 1,594 participants involved in these alternate forms of the sport; and, in the past 10 years, participation by girls in 11-player football has doubled, with more than 2,400 participants this past year.
These numbers express the desire by high schools to keep alive one of the oldest and most treasured traditions in our nation – Friday Night Football Under the Lights. Although there are many options today for the entertainment dollar, nothing surpasses supporting the local high school football team on Friday nights. The No. 1 fan base in America? The answer is that number again – 14,247.
In Week 2 of the National Football League season, just under 1.1 million fans attended the 16 games. While impressive, it doesn’t come close to the number of fans who watched high school football during the corresponding week. It’s all in that number – 14,247.
With approximately 7,123 games every Friday night (14,247 divided by 2), and with a conservative estimate of 1,000 fans per game, there are more than 7 million fans in high school football stadiums every week. An unofficial attendance survey conducted by the NFHS in 2011 indicated about 165 million fans attended high school football games during that season, which included up to five weeks of playoffs and a weekly average of 11 million fans. Either way, the number of fans at high school football games dwarfs the numbers attending professional football games.
Early season crowds have been strong in many areas of the country with terrific fall weather – filled by current and former students; parents, grandparents and friends of players on the team; and longtime fans and supporters in the community. Unlike crowds at the college and professional levels where fans have little, if any, identity with the players, there is a connection between the players and fans at the high school level.
With concussion protocols and laws in place in every state, with a reduction in contact levels before the season and during practices, and with teaching of proper tackling skills at lower levels, we believe people, including parents of high school student-athletes, are seeing and believing that the sport of football at the high school level is as safe as it ever has been.
We urge you to support your local high school football team this Friday night.
Dr. Karissa L. Niehoff is in her second year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.
Century of School Sports: Slogans & Logos Remain Unforgettable Parts of MHSAA History
By
Geoff Kimmerly
MHSAA.com senior editor
February 25, 2025
Logos and slogans are meant to stick in your mind – and the MHSAA has created several that have become synonymous with the story of school sports.
When was the first time you saw the MHSAA logo? For me, it was on a ticket to watch my school at the 1993 Girls Basketball Semifinals at Kellogg Arena.
And I thought “Good Sports Are Winners” was just something everybody said about all things sportsmanship. I had no idea it headlined as the first of now several memorable MHSAA statements meant to do precisely what it did inside my teenage head – bury itself in our minds so we would hopefully recall the importance of being a good sport whenever we heard it.
The MHSAA’s “Century of School Sports” have really included only about a half-century of this type of messaging and branding. But no matter if you’ve spent your time with us as an athlete, coach, administrator, official, fan or a combination of those roles, some of what follows should jog your memory – and hopefully stir up plenty of good ones as well.
- Good Sports Are Winners!
Jack Roberts was hired as the MHSAA’s fourth full-time executive director in 1986. His first hire was John Johnson as one of, if not the first-of-a-kind communications director at a high school athletic association in the nation. One of their first undertakings was a campaign to improve sportsmanship – and “Good Sports Are Winners!” became their first and perhaps still most recognizable phrase.
- Sportsmanship Begins At Home
- We Need You To Be A Good Sport!
Sportsmanship is an idea that never graduates, but it also needs to be reintroduced frequently as generations of families make their ways through middle school to high school graduation. These were two more messages meant to encourage appropriate behavior at sporting events.
- Help Wanted: Just Whistle
- You Can Be A Referee
Recruiting and retaining game officials also is an annual drive, and these became part of the slogan-sphere over the last 15 years as those efforts increased due to decreasing numbers. “Be the Referee” became a weekly segment of the “This Week in High School Sports” five-minute show that airs on radio stations all over the state during the fall and winter seasons, and they always end with the call out “You Can Be A Referee” to enlist those who might be interested.
- We Are The MHSAA
This carried a certain boldness when read over the microphone at tournament events, and summed up neatly what being part of the MHSAA was all about. Paraphrasing: “We are … Coaches … administrators … and officials. … We are your school. We promote and protect the privilege of interscholastic competition. We make rules and follow them as a condition of membership. … We Are The MHSAA.”
- Promoting The Value – And Values – Of Educational Athletics
This sums up the MHSAA’s work and remains perhaps the favorite of all slogans used to describe it. We believe educational athletics have value – to participants, to their communities, and to society as a whole because of the adults they help produce. We also believe that educational athletics are reliant on specific values – sportsmanship, scholarship, safety and scope.
Those are the messages you’ve likely heard. But producing an identifiable image with the MHSAA and its work has been just as important – and below are explanations behind some of the familiar logos you see at the top of this page.
- First Logo: A Traditional Emblem (Last Used in 1987-88)
The first MHSAA logo featured the seal from the state flag, with “Michigan High School Athletic Association” surrounding it. It appeared on medals and official documents through the 1987-88 school year.
- The Round Logo: A Recognizable Symbol
In 1988, the MHSAA introduced a circular logo featuring Michigan’s Upper and Lower Peninsulas within a red border, with "MHSAA" prominently displayed.
- The Championship Logo: A Mark of Excellence
During the early 2000s, the MHSAA introduced a “championship” logo initially for tournament merchandise. Over time, it became the standard for all championship-related materials.
- The Modern MHSAA Logo: Evolving with Time
Debuting in 1987 – and designed by a pair of Sterling Heights Stevenson students as part of a contest – the modern logo introduced the bold "MHSAA" lettering with an interwoven "S" designed to convey motion and energy. Over time, its contours softened while maintaining its distinctive look. Initially, "Michigan High School Athletic Association" appeared beneath it, but in recent years, the text was removed for a cleaner, more streamlined design.
- The Centennial Celebration Logo
To mark its 100th anniversary, the MHSAA introduced a centennial logo, honoring its history. This commemorative design reflects a century of commitment to student-athletes and school communities.
Previous "Century of School Sports" Spotlights
Feb. 19: MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11: We Recognize Those Who Make Our Games Go - Read
Feb. 4: WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28: Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21: Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14: Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9: MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read