Invest in Athletic Diversification

January 7, 2013

By Scott Westfall
MSU Institute for the Study of Youth Sports
 

As part of my duties at Michigan State University, I have recently conducted extended research in the area of sport specialization. For those who are unfamiliar with the term, sport specialization is focusing on one sport year-round while eliminating all other sports or activities.

According to Dr. K. Anders Ericsson, in order for a person to achieve expertise in a sport or activity, he or she must invest approximately 10 years or 10,000 hours of practice. Thus, children, parents, and coaches might see specializing in one sport as a fast track to gaining the expertise needed to win starting positions, state championships, and even college scholarships.

However, these remarkable accomplishments (if they are actually reached) can come with some nasty baggage including social isolation, mental burnout, psychological stress, and overuse injuries such as stress fractures, Osgood-Schlatter & Sever’s Diseases. Often what remains is a kid with some very polished skills, but no love for the sport and a body that has had enough!

To combat these problems, young athletes should participate in numerous sports until at least the age of 14 or 15. When young athletes diversify their sports experiences, they reduce the physical impact by spreading it across different parts of the body, thereby allowing for a faster and more thorough recovery.

Furthermore, sport diversification allows kids to learn transferrable physical skills to other sports, not to mention introducing them to a larger group of active peers, along with more coaches and role models to assist with the tribulations of adolescence.

As a former coach, I can attest to the excitement I felt when I had a group of players that were gung-ho and fully committed to my sport. I would become outwardly excited when they would ask, “What can I do this offseason to get better?”

While I was tempted to respond selfishly with answers specific to my sport (which most likely would make our team better), I would try to think of the “whole child,” causing me to reply with the question, “What other sports are you going to try this year?

The cultures in high school athletic departments can be somewhat ambivalent. While coaches would like to believe that their colleagues always support them and their program, there is adequate reason for them to be skeptical. After all, with the trend of sport specialization, coaches at the same school can end up competing with each other for athletes – even when their seasons do not overlap.

Often I have heard coaches say, “I don’t discourage kids from going out for another sport.” Even if they do not outwardly deter athletes from joining other sports, a coach’s personal interests, reactions, and body language can be felt and heard sometimes even louder than his or her words.

Coaches need to begin supporting, collaborating with, and trusting the expertise of their colleagues – believing they will improve student-athletes on many levels (maybe even in ways that original coach cannot). Coaches must work together and encourage young athletes to diversify by participating in additional sports.

The culture of the athletic department starts with the athletic director. Athletic directors must build a department and coaching staff that is conceived in collaboration, trust, and support for the high school’s entire athletic program. True collaboration cannot exist among coaches if competition for athletes is ongoing – coaches must share the pool of athletes by supporting and even encouraging participation in other sports.

Athletic Directors may be thinking “easier said than done.” So here are a few tips:

  • Hold pre-season meetings with all head coaches at the beginnings of each of the three major sports seasons (fall, winter & spring).
  • At these meetings, create buy-in with open communication. With the help of your coaches, make a list of the ways sport diversification can help the overall athletic program. Record the many transferrable skills that are seen between two sports (cross country gets wrestlers in shape during the fall season; basketball produces more athleticism for volleyball; track creates faster football players, etc.)
  • List fears or myths that each other’s sports or training regimens might present (heavy lifting on game days slows players down; football players lose bulk during wrestling season, coaches not wanting their best player to get hurt playing “other” sports, etc.). Once these fears are brought into the open and effectively addressed, coaches will be much more open to supporting each other’s programs.
  • Make a policy for offseason training (weight room, speed training, fall baseball, etc.). Establish that these are supplemental and should be held at different times of the day than practices or games. Example: Mandatory weight training sessions should take place before or during school – not during another team’s practice. This will eliminate athletes from having to prioritize between participating in Sport A and training for Sport B.
  • Create a huge master schedule to map-out and plan all summer sports camps so they do not overlap. This will allow athletes to participate in multiple camps and reduce the competition coaches have for athletes’ time during the summer.
  • Encourage (politely demand) all coaches to work in the weight room during the offseason and summer. This will boost cooperation among coaching staffs. No longer will the weight room be seen as belonging only to the football team. Conversely, football coaches will not feel they are babysitting athletes from other sports when they come to train.
  • Encourage (politely demand) all head coaches keep the scorebook and/or run the clock at the home games for other sports events. When athletes and parents see head coaches supporting other programs, the tone will be set that the athletic department is diversified and supportive of all teams.

Athletic Directors: If you are met with some hesitation, know you are creating change. If you receive backlash or resentment from your coaches, sit down with them and hear them out. However, stay true to your vision that collaboration, trust, and support are the new culture you want for your athletic department. To paraphrase Jim Collins from his book Good to Great, “You are trying to get the right people on the bus, the wrong people off the bus, and the right people sitting in the right seats!”

Coaches: This change might take some getting used to, but in the end sport specialization will be better understood and allowed as the exception rather than the norm. Kids will participate in multiple sports and you will be a member of a high school coaching staff built on collaboration and trust. These will combine to create a richer athletic culture at your school.

However, the greatest improvement will be for your student-athletes’ individual experiences; they will be healthier physically, socially and psychologically.

Scott Westfall has spent the last 10 years as a teacher, coach, and athletic director in Fort Collins, Colo. He currently is working on his Doctorate at Michigan State University, with an emphasis in Sport Psychology and Athletic Administration, and assisting the MHSAA with its student leadership programs. Westfall is a former athlete who participated in football, wrestling, tennis and cross country at the high school level, and rugby at the collegiate level. He can be reached at [email protected].

Century of School Sports: Slogans & Logos Remain Unforgettable Parts of MHSAA History

By Geoff Kimmerly
MHSAA.com senior editor

February 25, 2025

Logos and slogans are meant to stick in your mind – and the MHSAA has created several that have become synonymous with the story of school sports.

When was the first time you saw the MHSAA logo? For me, it was on a ticket to watch my school at the 1993 Girls Basketball Semifinals at Kellogg Arena.

And I thought “Good Sports Are Winners” was just something everybody said about all things sportsmanship. I had no idea it headlined as the first of now several memorable MHSAA statements meant to do precisely what it did inside my teenage head – bury itself in our minds so we would hopefully recall the importance of being a good sport whenever we heard it.

The MHSAA’s “Century of School Sports” have really included only about a half-century of this type of messaging and branding. But no matter if you’ve spent your time with us as an athlete, coach, administrator, official, fan or a combination of those roles, some of what follows should jog your memory – and hopefully stir up plenty of good ones as well.

  • Good Sports Are Winners!

Jack Roberts was hired as the MHSAA’s fourth full-time executive director in 1986. His first hire was John Johnson as one of, if not the first-of-a-kind communications director at a high school athletic association in the nation. One of their first undertakings was a campaign to improve sportsmanship – and “Good Sports Are Winners!” became their first and perhaps still most recognizable phrase.

  • Sportsmanship Begins At Home
  • We Need You To Be A Good Sport!

Sportsmanship is an idea that never graduates, but it also needs to be reintroduced frequently as generations of families make their ways through middle school to high school graduation. These were two more messages meant to encourage appropriate behavior at sporting events.

  • Help Wanted: Just Whistle
  • You Can Be A Referee

Recruiting and retaining game officials also is an annual drive, and these became part of the slogan-sphere over the last 15 years as those efforts increased due to decreasing numbers. “Be the Referee” became a weekly segment of the “This Week in High School Sports” five-minute show that airs on radio stations all over the state during the fall and winter seasons, and they always end with the call out “You Can Be A Referee” to enlist those who might be interested.

  • We Are The MHSAA

This carried a certain boldness when read over the microphone at tournament events, and summed up neatly what being part of the MHSAA was all about. Paraphrasing: “We are … Coaches … administrators … and officials. … We are your school. We promote and protect the privilege of interscholastic competition. We make rules and follow them as a condition of membership. … We Are The MHSAA.”

  • Promoting The Value – And Values – Of Educational Athletics

This sums up the MHSAA’s work and remains perhaps the favorite of all slogans used to describe it. We believe educational athletics have value – to participants, to their communities, and to society as a whole because of the adults they help produce. We also believe that educational athletics are reliant on specific values – sportsmanship, scholarship, safety and scope.  

Those are the messages you’ve likely heard. But producing an identifiable image with the MHSAA and its work has been just as important – and below are explanations behind some of the familiar logos you see at the top of this page.

  • First Logo: A Traditional Emblem (Last Used in 1987-88)

The first MHSAA logo featured the seal from the state flag, with “Michigan High School Athletic Association” surrounding it. It appeared on medals and official documents through the 1987-88 school year.

  • The Round Logo: A Recognizable Symbol

In 1988, the MHSAA introduced a circular logo featuring Michigan’s Upper and Lower Peninsulas within a red border, with "MHSAA" prominently displayed.

  • The Championship Logo: A Mark of Excellence

During the early 2000s, the MHSAA introduced a “championship” logo initially for tournament merchandise. Over time, it became the standard for all championship-related materials.

  • The Modern MHSAA Logo: Evolving with Time

Debuting in 1987 – and designed by a pair of Sterling Heights Stevenson students as part of a contest – the modern logo introduced the bold "MHSAA" lettering with an interwoven "S" designed to convey motion and energy. Over time, its contours softened while maintaining its distinctive look. Initially, "Michigan High School Athletic Association" appeared beneath it, but in recent years, the text was removed for a cleaner, more streamlined design.

  • The Centennial Celebration Logo

To mark its 100th anniversary, the MHSAA introduced a centennial logo, honoring its history. This commemorative design reflects a century of commitment to student-athletes and school communities.

Previous "Century of School Sports" Spotlights

Feb. 19: MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11:
We Recognize Those Who Make Our Games Go - Read
Feb. 4:
WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28:
Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21:
Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14:
Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9:
MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: 
State's Storytellers Share Winter Memories - Read
Dec. 17: 
MHSAA Over Time - Read
Dec. 10:
On This Day, December 13, We Will Celebrate - Read
Dec. 3:
MHSAA Work Guided by Representative Council - Read
Nov. 26: 
Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19:
Connection at Heart of Coaches Advancement Program - Read
Nov. 12:
Good Sports are Winners Then, Now & Always - Read
Nov. 5:
MHSAA's Home Sweet Home - Read
Oct. 29:
MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23:
Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15:
State's Storytellers Share Fall Memories - Read
Oct. 8:
Guided by 4 S's of Educational Athletics - Read
Oct. 1:
Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18:
Why Does the MHSAA Have These Rules? - Read
Sept. 10: 
Special Medals, Patches to Commemorate Special Year - Read
Sept. 4:
Fall to Finish with 50th Football Championships - Read
Aug. 28:
Let the Celebration Begin - Read